Yoasobi

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Yoasobi
Yoasobi at the 2024 Melon Music Awards (2).png
Yoasobi in November 2024
L-R: Ayase, Ikura
Background information
Origin Tokyo, Japan
Genres
Works
Years active2019–present
Labels
Members
Website yoasobi-music.jp

Yoasobi [A] is a Japanese musical duo formed in 2019. It consists of songwriter and producer Ayase and vocalist Lilas Ikuta, under the moniker Ikura. Represented by the slogan "novel into music", the duo's narrative-driven songs are originally based on selected fictional stories posted on Monogatary.com, a social media for creative writing and illustration operated by Sony Music Entertainment Japan. Later, sources also come from various media, such as fiction written by professional authors, books, letters, messages, plays, and social media posts. Known for fast pace and complex structure, their music has been characterized as a blend of J-pop and Vocaloid music.

Contents

Rising to prominence during the COVID-19 pandemic in Japan, Yoasobi's debut single, "Yoru ni Kakeru", spent six non-consecutive weeks atop Billboard Japan Hot 100 and topped its 2020 year-end chart, the first ever non-CD single to do so, as well as receiving the first ever diamond and double diamond certifications for streaming figure from the Recording Industry Association of Japan (RIAJ). Three other songs were also certified diamonds: Blue Period -inspired "Gunjō" and anime series openers Beastars 's "Kaibutsu" and Oshi no Ko 's "Idol"; the latter set the record for the longest-running number one on the Japan Hot 100 history with 22 non-consecutive weeks, and the first Japanese act to top the Billboard Global Excl. US, as well as the International Federation of the Phonographic Industry (IFPI)'s 19th best-selling song globally in 2023. With these successes, the duo was dubbed as a representative of J-pop of the 2020s and the Reiwa era.

Yoasobi's first three EPs explore the theme of "reading CD": The Book , The Book 2 (2021), and The Book 3 (2023), all of which peaked at number two on the Oricon Albums Chart. The duo entered the English-language market with their songs translated into English and collected in the EPs E-Side (2021), E-Side 2 (2022), and E-Side 3 (2024). Furthermore, the duo collaborated with four Naoki Prize-winning novelists—Rio Shimamoto, Mizuki Tsujimura, Miyuki Miyabe, and Eto Mori—to publish the short story collection book Hajimete no , and performed songs based on each story. Yoasobi has received many accolades, including CD Shop Awards, Japan Gold Disc Awards, Japan Record Awards, MTV Video Music Awards Japan, Music Awards Japan, Reiwa Anisong Awards, and Space Shower Music Awards.

Name

The duo's name, Yoasobi, originates from the Japanese word yoasobi ( 夜遊び ), meaning "nightlife". Ayase, who came up with the name, explained that it is a wish that he and Ikura could take on various playful challenges by comparing their individual career to daytime and Yoasobi's career to nighttime. [1] [2] The duo represents themselves by the slogan "novel into music" [3] (Japanese: 小説を音楽にするユニット, Hepburn: shōsetsu o ongaku ni suru yunitto; lit.'The unit turns novel into music'). [4] With this slogan, if the song they performed is not based on a fictional story, they are not credited under Yoasobi, but separately under their individual names (Ayase and Lilas Ikuta). [5] The official fanclub is called Yoa's (prononuced yours), which officially changed from Club Yoasobi (CLUB 夜遊) in October 2025. [6] [7]

History

2019–2021: Formation, "Yoru ni Kakeru" and The Book

Both members of Yoasobi had active music careers before the formation. Ayase was a vocalist of rock band Davinci, which was active from 2012 to 2018 and eventually disbanded in 2020. [8] He began using Vocaloid software Hatsune Miku to produce music during his treatment at hospital due to peptic ulcer disease. He uploaded his first song, titled "Sentensei Assault Girl", on the video-sharing website Niconico in 2018 and gained popularity with "Last Resort" a year later. Then, he released his debut extended play Ghost City Tokyo in December 2019. [9] [10] Lilas Ikuta, who later adopted the stage name Ikura for Yoasobi, is a singer-songwriter and a former member of the cover group Plusonica (2017–2021). [11] She started her music career by performing on the streets and small venues with a guitar at the age of 14, as well as uploading her music and covers on YouTube. [12] In 2016, she participated in a new artist training course, called the Lesson, sponsored by Sony Music Entertainment Japan, and released her demo CD 15 no Omoi. [13] Later, Ikuta released her first two EPs: Rerise (2018) and Jukebox (2019) through independent label After School. [14] [15]

Yoasobi's first key visual (2019-2025) Yoasobi banner.jpg
Yoasobi's first key visual (2019–2025)

In 2019, Yohei Yashiro, a founder of Monogatary.com, a social media for creative writing and illustration owned by SMEJ, presented the idea of project to produce songs inspired by selected story submissions published on the website as a prize to authors instead of book or anime adaptation, which not all were successful. Yashiro enlisted Shuya Yamamoto, who handled SMEJ's artists at that time, shortly after their first meeting at a party. [17] In the mid-year, Ayase received an offer from Yashiro and Yamamoto to produce songs for the project. [18] During the vocalist discussion, Ayase found Aimyon's "Kimi wa Rock o Kikanai" covered by Ikura on Instagram. [19] He later checked her YouTube channel and contacted her directly to persuade her to form Yoasobi. [20] [21] The duo announced their debut via teaser video on October 1, and marked as their anniversary. [22] The first song by the duo, "Yoru ni Kakeru", was based on the short story Thanatos no Yūwaku written by Mayo Hoshino, which won Sony Music Award at the novel contest Monocon 2019. [23] Its music video was initially uploaded via Ayase's YouTube and Niconico channels on November 16, 2019, which accrued one million views within one month. [24] The song was subsequently released to digital music and streaming platforms the next month, on December 15, [25] independently from SMEJ's label under eponymous personal label and distributed by the Orchard. [26] [27]

Yoasobi was originally planned for making a few songs as a trial run. [28] However, during the beginning of COVID-19 pandemic in Japan in early 2020, "Yoru ni Kakeru" went viral on social media, [29] [20] including The Home Take solo performance by Ikura, [30] [31] bringing it to top several music streaming service charts in Japan. [32] [33] The song first entered the Billboard Japan Hot 100 at number 76 in March, [34] and ascended to number one for the first time in May, five months after its release. [35] The latter spent a total of six weeks atop the chart, [36] of which three weeks were consecutive. [37] The song also topped the Oricon Combined Singles Chart. [38] Eventually, "Yoru ni Kakeru" finished 2020 as the year's number-one Japan Hot 100 song, making it the first-ever single with no physical release to top the year-end chart. [39] The Recording Industry Association of Japan (RIAJ) certified the song diamond for exceeding 500 million streams in 2021 [40] and double diamond for 1 billion streams in 2025, becoming the first-ever song in history to achieve these milestones. [41] The song won the Song of the Year at the 2020 MTV Video Music Awards Japan [42] and the 2021 Space Shower Music Awards, [43] and the Silver Prize at the 2023 JASRAC Awards. [44]

Following their debut single, Yoasobi released "Ano Yume o Nazotte" on January 18, 2020. Like "Yoru ni Kakeru", the song is based on another Sony Music Award-winning short story by Sōta Ishiki, Yume no Shizuku to Hoshi no Hana . [45] The next single, "Halzion", sourced from Shunki Hashizume's Soredemo, Happy End, was released on May 11 as part of Suntory's "Immersive Song Project" to advertise energy drink Zone. [46] It was the duo's first collaboration with a professional novelist, whereas the first two were amateur writers. [47] In the second half of the year, they continually released three more singles. The first, "Tabun", was released on July 20 and based on the short story of the same name by Shinano, which won Yoasobi Contest Vol. 1. [48] Used for Bourbon's Alfort Mini Chocolate commercial, "Gunjō", featuring uncredited chorus from Plusonica, was released on September 1. Inspired by the manga series Blue Period , the song was sourced from the short story written by the brand's creative team Ao o Mikata ni . [49] On December 18, the duo released the song "Haruka", a collaboration with screenwriter Osamu Suzuki's short story Tsuki Ōji. [50]

On December 31, Yoasobi concluded 2020 at the year-end television special 71st NHK Kōhaku Uta Gassen with the debut live performance of "Yoru ni Kakeru" as a duo, along with the band members, filmed at Bookshelf Theater, Kadokawa Culture Museum in Tokorozawa. [51] [52] It made the duo the first-ever artist to perform at the TV special without any physical releases. [53] All previously released singles were featured on the duo's debut EP The Book , released on January 6, 2021, [54] expressing a theme of "reading CD" with binder package. [55] It additionally included "Encore", based on Yoasobi Contest Vol. 1-winning Sekai no Owari to, Sayonara no Uta by Kanami Minakami and used for a Google Pixel 5 and Pixel 4a (5G) advertisement. [56] The EP debuted at number two on the Oricon Albums Chart and the Billboard Japan Hot Albums. [57] [58] As of 2021, The Book has sold 150,000 CD and 100,000 digital sales, the latter making it the only album to reach the milestone that year, [59] [60] and was certified gold for the both by the RIAJ. [61] [62] The EP won Special Award at the CD Shop Awards. [63]

2021: The Book 2 and English-language releases

First announced in late 2020, Yoasobi recorded both the opening and ending themes for the second season of the Japanese anime series Beastars . [64] Its opening theme, "Kaibutsu", was released on January 6, 2021, the same date as the duo's EP The Book, [65] while its ending theme, "Yasashii Suisei", came on the 20th. [66] Both songs were based on short stories written by the anime's writer Paru ItagakiJibun no Mune ni Jibun no Mimi o Oshi Atete and Shishiza Ryūseigun no Mama ni, respectively. [67] Later, the double A-side CD single of both songs was released on March 24. [68] It debuted at number two on the Oricon Singles Chart, [69] and made "Kaibutsu" peaking at number two on the Japan Hot 100. [70] "Kaibutsu" won four awards for Song of the Year (Japan) in both download and streaming categories at the 36th Japan Gold Disc Award, [71] and ranked number five in Time 's 10 Best Songs of 2021, the only Japanese act to appear on the list. [72] In support of The Book, the duo held their first livestream concert, Keep Out Theater, on February 14 at the construction site of former Shinjuku Milano-za (today Tokyu Kabukicho Tower) for 40,000 online audiences. [73] [74] The duo were radio hosts for their All Night Nippon X every Tuesday from March 2021 to 2022. [75]

Yoasobi released "Mō Sukoshi Dake" on May 10, using it as the 2021 theme for the morning show Mezamashi TV . It was based on the Yoasobi Contest Vol.3 with Mezamashi TV-winning story Meguru by Chiharu. [76] A song for NTT Docomo's mobile network operator Ahamo commercial, "Sangenshoku", based on scriptwriter Yūichirō Komikado's RGB, [77] was released on July 2. [78] On August 9, Yoasobi released the song "Loveletter" based on Hatsune's letter Ongaku-san e, which won the Letter Song Project, a contest held by Tokyo FM's radio show owned by Japan Post Service, Sunday's Post . [79] [80] Between September 9 and 13, the duo and Sony Park Exhibition held Semiconductors Create New Realities exhibition at Ginza Sony Park, where they first previewed the song "Taishō Roman", [81] based on Natsumi's short story Taishō Romance, which won the Yoasobi Contest Vol.2. The song was released the next two days after the exhibition had finished. [82] The duo was in charge of a theme for Sustainable Development Goals (SDGs) children's television shows Hirogare! Irotoridori , [83] titled "Tsubame", featuring children group Midories. The song was released on October 25, [84] and based on Nana Ototsuki's short story Chiisana Tsubame no Ōkina Yume. [85] In the same month, they published the YouTube Music documentary Yoasobi – Artist Spotlight Stories. [86]

Yoasobi released their second EP, The Book 2 , on December 1, 2021. The EP features the duo's all singles released in that year, including "Moshi mo Inochi ga Egaketara", [87] a theme for and based on the 2021 play of the same name written and directed by Osamu Suzuki, performed in August and September 2021. [88] The EP debuted at number two on the Oricon Albums Chart, [89] and topped the Billboard Japan Hot Albums for the first time. [90] It won Special Award at the CD Shop Awards. [63] In support of The Book 2, Yoasobi held their first face-to-face one-off concert, called Nice to Meet You, at Nippon Budokan on December 4 and 5, receiving 14,000 offline attendees, [91] and starred on an episode of documentary program Jōnetsu Tairiku on December 12. [92] The duo participated in the 72nd NHK Kōhaku Uta Gassen on December 31. [93] They performed "Gunjō" for the main show featuring a symphony orchestra, [94] and "Tsubame" as part of "Colorful Special Segment" with Midories and mascots from Hirogare! Irotoridori. [95]

Furthermore, in 2021, Yoasobi began exploring the English-language market by translating the original Japanese song into English, as suggested by the Orchard. [28] [96] [97] The first single, "Into the Night", translated from "Yoru ni Kakeru", was released on July 2. [78] Afterwards, the duo released three more singles: "RGB" ("Sangenshoku"), [98] "Monster" ("Kaibutsu") in July, [99] and "Blue" ("Gunjō") in October. [100] All songs were included in their debut English-language EP E-Side , released digitally on November 12. [101] Commercially, the EP peaked at number 19 on the Oricon Combined Albums Chart, [102] and number nine on the Billboard Japan Hot Albums. [103] Yoasobi won Artist of the Year at the 2021 MTV Video Music Awards Japan [104] and the 2022 Space Shower Music Awards, [105] as well as the Special Achievement Award at the 63rd Japan Record Awards. [106]

2022–2023: Hajimete no, "Idol" and The Book 3

Yoasobi collaborated with four Naoki Prize-winning novelists to perform four songs based on their short stories under the theme of "a story to read when you do [something] for the first time". It contains Rio Shimamoto's Watashi Dake no Shoyūsha, Mizuki Tsujimura's Yūrei, Miyuki Miyabe's Iro Chigai no Trump, and Eto Mori's Hikari no Tane. All stories were published as a tankōbon book by Suirinsha, titled Hajimete no , on February 16, 2022. [107] [108] The first single of the project based on Shimamoto's story, "Mr.", was released in conjunction with the book publication. [109] It was followed by Mori's story-based "Suki da" on May 30, [110] Tsujimura's story-based "Umi no Manimani" on November 18, [111] and Miyabe's story-based "Seventeen" on March 27 the next year. [112] All songs were collected on the book's companion EP, issued on May 10, 2023. [113] It peaked at number nine on the Oricon Singles Chart. [114] The sequel project Hajimete no Bungei-bu was announced in September 2022. [115]

Beyond their musical discography, Yoasobi released their first video album, The Film , on March 23, containing videos of the duo's three concerts held in 2021 and unreleased footage from their episode on Jōnetsu Tairiku. [116] The duo participated in an outdoor music festival for the first time in August at the Rock in Japan Festival. [117] Yoasobi performed the first opening theme of the mecha anime series Mobile Suit Gundam: The Witch from Mercury , titled "Shukufuku", based on the short story Yurikago no Hoshi by the anime's writer Ichirō Ōkouchi. [118] The song was released on October 1 [119] and peaked at number two on the Japan Hot 100. [120] They released their second English-language EP E-Side 2 on November 18. [121] The EP debuted at number ten on the Billboard Japan Hot Albums. [122] Yoasobi performed overseas for the first time in December 2022 at the Head in the Clouds Festival in Indonesia. [123] The duo collaborated with Universal Studios Japan's student support campaign Unibaru for a theme song based on the story that won the campaign's contest under the theme "unforgettable memories in school age at the [USJ] park". [124] The winning story was Lens Goshi no Kirameki o by Nagi, resulted in the song "Adventure", released on February 15, 2023. [125] [126]

In 2023, Yoasobi was in charge of the opening theme of the anime series Oshi no Ko , titled "Idol". [127] It was based on manga artist Aka Akasaka's short story 45510, and released on April 12. [128] The song was a massive success, topped both the Oricon Combined Singles [129] and Billboard Japan Hot 100 charts, [130] the latter stayed for 22 non-consecutive weeks, surpassing the previous longest record of 13 weeks of Official Hige Dandism's "Subtitle". [131] It broke the record for the fastest song to be certified diamond for streaming by the RIAJ within 295 days since its release. [132] Globally, "Idol" peaked at number seven on the Billboard Global 200, [133] and topped the Global Excl. US, the first Japanese-language song to do so. [134] The song also set a new record as the fastest music video by Japanese act to reach 100 million views within 35 days. [135] The song won various awards, including Best Animation Video and Song of the Year at the 2023 MTV Video Music Awards Japan, [136] Best Anime Song at the 8th Crunchyroll Anime Awards, [137] Song of the Year in both download and streaming categories at the 38th Japan Gold Disc Award, [138] Gold Prize at the 2024 and 2025 JASRAC Awards. [139] [140] and Top Global Hit from Japan, Best Anime Song, Best Music Video, and Song of the Year for Creators at the 2025 Music Awards Japan. [141] [142] Oricon and Billboard Japan ranked "Idol" as the 2023 best-performing song in Japan, [143] [144] while the International Federation of the Phonographic Industry (IFPI) ranked the song as the 19th best-selling song in 2023 globally, earning 1.01 billion subscription streams equivalents. [145]

The duo embarked on their first concert tour in 2023, titled Denkōsekka Arena Tour, in seven cities with fourteen shows throughout Japan, [146] starting in Nagoya on April 5 and concluding in Yokohama on June 24, [147] which amassed 130,000 attendees. [148] During the tour, they held a livestream concert through TikTok on April 24 at Theater Milano-za, the same venue as the Keep Out Theater when it was under construction. [149] The duo had their first performance in the Western Hemisphere at the Head in the Clouds Festival in the United States in August. [150] Yoasobi released their third EP, The Book 3 , on October 4, comprising all singles from 2022 to the September 2023, which included the first opening theme for the anime series Frieren: Beyond Journey's End , titled "Yūsha", [151] based on Jirō Kiso's short story Fanfare for Frieren with supervision by the manga's writer Kanehito Yamada. [152] The song was released ahead on the EP on September 27 and peaked at number two on the Japan Hot 100. [153] The Book 3 debuted at number two on both the Oricon Albums Chart and Billboard Japan Hot Albums. [154] [155]

2023–2025: Overseas expansion and fifth anniversary

In November 2023, Yoasobi was an opening act for two Tokyo shows of British rock band Coldplay's Music of the Spheres World Tour, [156] and released the single "Biri-Biri", inspired by the short story written by Ayano Takeda Kimi to Ameagari o, to commemorate the first anniversary of role-playing video games Pokémon Scarlet and Violet releases. [157] The next month, the duo featured on Yumi Matsutoya's 50th anniversary greatest hit album Yuming Kanpai!! , for the remake of "Chūō Freeway", originally from 14 Banme no Tsuki (1976), [158] adding new materials sourced from Matsutoya's biographical novel Subete no Koto wa Message Shōsetsu Yuming (2022) by Mariko Yamauchi. [159] They also participated in the seventh iteration of television special 18Fes , [160] singing one-time-only "Heart Beat" with 1,000 teenagers between 17 and 20 years old, [161] broadcast on December 25 and the song was released the next day. [162] From December 2023 to January 2024, the duo launched the radio show Yoasobi's Otsumami Radio with Apple Music and Podcasts for four episodes. [163]

Yoasobi (sitting left of where Joe Biden and Fumio Kishida stand) during a state dinner at the East Room, White House Fumio Kishida visit to the United States 20240410 27.jpg
Yoasobi (sitting left of where Joe Biden and Fumio Kishida stand) during a state dinner at the East Room, White House

On December 31, 2023, Yoasobi performed "Idol" at the 74th NHK Kōhaku Uta Gassen , featuring selected members of Japanese and Korean idol groups from Seventeen, Nogizaka46, NiziU, Be:First, NewJeans, JO1, Stray Kids, Sakurazaka46, Le Sserafim, and MiSaMo; [165] [B] former idols, now actress Kanna Hashimoto and now singer Ano; dance group Avantgardey; and B-boy group Real Akiba Boyz. [166] The duo embarked on their first Asia tour between December 2023 and January 2024, [167] [168] and continued with the Pop Out Zepp Tour in Japan from January to March 2024, [169] The duo released their second video album The Film 2 on April 10, collecting selected concert performances from 2023 to early 2024, [170] and their third English-language EP E-Side 3 the next two day. [171] In the same month, they were invited for the US President Joe Biden-hosted state dinner for Japanese Prime Minister Fumio Kishida at the White House, [172] and signed an agent contract with Creative Artists Agency. [173] In April and August, they finished two US major music festivals and a concert tour: Coachella, [174] [175] Lollapalooza, [176] and the Yoasobi Live in the USA. [177] [178] They made a guest appearance on NewJeans' Bunnies Camp 2024 Tokyo Dome on June 26. [179]

Yoasobi performed a theme for original net animation Monogatari Series: Off & Monster Season , titled "Undead". [180] It was released on July 1, 2024, and sourced from two short stories, Nadeko Past and Shinobu Future, written by Monogatari writer Nisio Isin. [181] The song reached number ten on the Japan Hot 100. [182] In the same month, on July 25, the duo released "Butai ni Tatte", a theme for NHK's 2024 coverage of sports events, including the Summer Olympics and Paralympics. It was based on short story adaptations written by Jun Esaka of three one-shot manga: Taizan 5's Hanareta Futari, Yūki Kirishima's Parallel Lane, and Hirusagari Haruno's Owaranai Deuce. [183] On September 12, it was announced that Yoasobi had moved to SMEJ's newly established talent agency and record label, Echoes. [184] "Monotone", a theme song by the duo for 2024 animated film Fureru , [185] was issued on October 1. The film's writer Mari Okada wrote a short story for the song Fureru. no, Zen'ya. [186]

To commemorate their five anniversary, Yoasobi collaborated with magazine Vi/Nyl to hold an exhibition titled Yoasobi Keep Out Gallery from October 5 to 14 at the new-built Ginza Sony Park, and publish Vi/Nyl Super Yoasobi 5th Anniversary Book on October 30. [187] The duo also embarked on their Chō-genjitsu Dome Live from October to November, received 170,000 audiences. [188] The tour's concert film was later released to theaters on February 21, 2025. [189] At the tour, they debuted "New Me" [190] and released it on November 11. [191] The song was sourced from Mado Arite's short story Hakusan-dōri Enjō no Ken, winning Bungei × Monogatary.com Collaboration Award at the Monocon 2023, [192] and used as a jingle for Recruit's second part of Mada, Koko ni Nai, Deai, Koko ni Nai, Ongaku project commercial, "Wakaranai mama, Sore de mo". [193] Yoasobi ran their second Asia tour of the same name as the dome tour from December 2024 to February the next year, attracting 140,000 people. [194]

2025–present: Subsequent releases

Released on March 21, 2025, "Players" is a collaboration between Yoasobi and PlayStation for the Project: Memory Card based on "a game you want to erase your memory of and play again" collected from X users via hashtag #MemoryOfPlay to commemorate the 30th anniversary of the home video game console's first release. [195] On May 17, the duo released "Watch Me!", the first opening theme for the anime series Witch Watch , [196] sourced from Kenta Shinohara's short story Kokoro Kororon. [197] They travelled in Europe to participate at Primavera Sound in Barcelona, Spain, [198] and held a one-off concert at Wembley Arena, London, England in June, [199] and returned to Japan to embark on their Wandara Hall Tour between July and November, focusing on small cities rather than the big ones, [200] and open for the Saitama show of Billie Eilish's Hit Me Hard and Soft: The Tour. [201]

Yoasobi and South Korean girl group Le Sserafim collaborated on the song "The Noise" to celebrate the 20th anniversary of fashion e-commerce website Zozotown. It contains a sample of the duo's "Yoru ni Kakeru", and was released on September 26. [202] Coinciding with their sixth anniversary, the duo released their third video album The Film 3 , comprising their selected performances from 2024 to 2025, as well as behind-the-scenes. [203] The next day, their first television drama series theme, "Gekijō", for Pray Speak What Has Happened , was issued. [204] Based on the series writer Kōki Mitani's Gekijō Monogatari, [205] it is the duo's first song that provides the vocals from Ayase, and its live-action music video features the members. [206] In November, the duo covered Radwimps' "Kaishin no Ichigeki" (2013), including on the band's tribute album Dear Jubilee: Radwimps Tribute , [207] and was selected as one of the openers on the band's 20th anniversary tour. [208]

In late 2025, it was announced that Yoasobi would be in charge of opening and ending theme songs for the anime adaptation of manga series Hana-Kimi (2026), [209] titled "Adrena" and "Baby", respectively. [210] "Adrena" was released as a single on January 4, 2026, [211] and based on Fuyu Tsuyama's short story, Magical. [212] "Baby" came a week later, on January 11, [213] and is sourced from My Dear......, written by Yasuko Aoki. [214] The duo is scheduled to embark on an all-dome and all-arena tour in ten cities in Japan and Asia between 2026 and 2027. [215]

Artistry

Influences

Exile (Japanese band) in Taiwan in January 2020.png
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Exile (top) and Taylor Swift (bottom) are Ayase and Ikura's respective major musical influences, individually.

In their childhood, Ayase was influenced by '80s and '90s music, K-pop, [20] J-pop, and folk music, [216] while Ikura enjoyed Western music such as songs from Disney, folk, and country music, [20] as well as Japanese R&B and hip-hop. [216] Ayase named various rock bands as his musical influences, such as Sukima Switch, Kobukuro, [217] Radwimps, [21] Maximum the Hormone, Coldrain, Crossfaith, SiM, Slipknot, and Bring Me the Horizon, [218] as well as Aiko, Exile, [20] Post Malone, [219] Yumi Matsutoya, Mariya Takeuchi, and Toshinobu Kubota. [216] Ikura cites Taylor Swift as her major musical influences. [220] [21] [221] The others include Arashi, Ikimonogakari, Radwimps, and Yui. [216]

Musical styles

Yoasobi's musical style combines elements of pop, rock, and electronic, [222] with Vocaloid root. [223] [224] More specifically, the duo's genre has been categorized as pop rock, [225] synth-pop, [226] electropop, [227] and electronic rock; Billboard Japan noted that the latter genre is the current direction Yoasobi has taken, as they emphasize on live performances. [228] In the Associated Press interview in September 2024, Ayase explained their transcending music genre: "We think that Yoasobi is its own genre. There's no specific genre they're going after we're going after. We're definitely influenced by J-pop in general." [229] The Asahi Shimbun described that the duo's songs contains "complex structures with shifting rhythms and key changes", and "catchy melodies and memorable hooks", and Ikura's vocals "effortlessly clear[ing] high notes and sails through rapid-fire lyrics in time with their tempos, even showing off some playful rap [...]." [230] Grammy called their music "fast-paced, hard-hitting electronic sounds," [231] and Billboard "unmistakable pop". [232]

The duo, their music, and their visuals have been compared to other Japanese musical acts such as Yorushika and Zutomayo, which are also known for their Vocaloid roots and animated music videos. [233] These three groups are collectively described by the meme, Internet culture, and neologistic genre called "Yakōsei" (夜好性; lit.'night-loving scene'), [234] as all of them have the word " " (read ya, yo, yoru, etc. depend on words), meaning "night" in their name, [235] and express a "quiet nighttime" feeling, which surged in popularity during the COVID-19 pandemic. [236] Writing for Brutus , critic Suzie Suzuki dubbed the duo' music "a Reiwa-like appearance and a Shōwa-like inner self", citing frequent uses of FGEmAm chord progression. [237] Furthurmore, Yoasobi often titled their songs with "straightforward" word, e.g. "Gunjō", "Idol", and "Yūsha", [238] as "the best words to describe the music, not the story itself." [219] Ikura's signature "ah" vocable also frequently appears on the duo's songs, both in lyrics and not. [239]

Songwriting

Unlike other singers and songwriters, Yoasobi's songs are narrative-driven lyrics, [224] mostly based on fictional stories submitted by general public on Monogatary.com, or written by professional novelist or manga artist, [240] [241] [242] while some are non-fiction, such as letter for "Loveletter", [243] messages, essays, and videos for "Heart Beat", [244] and social media posts for "Players". [245] Music critic Tomonori Shiba classified their genre as "story music" (物語音楽, monogatari ongaku). [246] Hiroaki Nagahata from Pen magazine wrote that the duo's songs "reflect modern motifs, including negative things that no one would dare say in public." [247] Music director and producer Konnie Aoki is in charge of translating most Yoasobi's songs into English. His word choices maintain sound structure and the rhythm of the original Japanese lyrics. [248] [224] [249]

Before Yoasobi's song process, Ayase repeatedly reads the story to understand the content and chooses suitable sound and melody. [250] He interprets and writes the songs that reflects on his feelings and experiences as they relate to the story. [251] Ikura sings them on the perspective of the protagonist, storyteller, or narrator of the story, not from herself. [252] Described as "DIY", "hands-on", and "handmade" production styles, Ayase writes songs for the duo by creating a demo on digital audio workstation software Logic Pro on his laptop with Vocaloid software, mostly Hatsune Miku, and rarely used real musical instruments, allowing him to avoid any distortion based on a human vocalist's interpretation. [252] [231] After receiving the demo, Ikura writes her first impression on the lyrics first and chooses her best method to sing before recording her actual vocals. [252] Real Sound 's Natsume Sogami described the duo's music as a "derivative work", which creates styles contrasting to other musicians and songwriters. [238]

Other ventures

Endorsements and collaborations

Similar to other Japanese singers, Yoasobi's songs have been used in affiliation with various media, including anime series and films, advertisements, television shows, plays, events, and exhibitions. [253] [251] In June 2021, Uniqlo's T-shirt brand UT partnered with the duo to produce T-shirts with patterns inspired by their song's visuals. [254] [255] To promote the collaboration, they held the free livestream concert Sing Your World at Uniqlo City Tokyo, Ariake and streamed via the duo's official YouTube channel on July 4, received 280,000 online viewers globally. [256] Three months later in September, the duo was chosen as a mascot for the 59th Sendenkaigi Awards, an advertising award by Sendenkaigi. [257] In July 2022, the duo partnered with Book Truck to launch a pop-up bookstore and café Tabi Suru Honya-san Yoasobi-gō: Books & Café, which was first launched at the Curry & Music Japan 2022 in the same month. [258] For the event, the duo supervised special curries: Ayase's "White Yama Curry" and Ikura's "Angel's Chicken Curry". [259]

In June 2023, Acecook's Super Cup 1.5x partnered with the duo to produce two special flavors for instant noodles, which are Ikura's salted tonkotsu and Ayase's spicy soy sauce. [260] Since December 2023, Yoasobi and Suntory Draft Beer collaborated on numerous projects, such as a pop-up store at Shinagawa Station, [261] limited screened beer can, [262] "Yoasobeer Project" commercials, etc. [263] In 2024, the duo collaborated with Pickles the Frog for special goods to celebrate Ayase's 30th birthday, [264] and battle royale game PUBG: Battlegrounds for the game's emote. [265] Sportswear brand Asics partnered with Yoasobi for pop-up gallery Just a Little Step at Rayard Miyashita Park from November 1 to 10, and scheduled to launch collaborative products later. [266] In April 2025, the duo was appointed as the brand ambassador for cosmetics brand Shu Uemura, [267] and starred on the smartphone Samsung Galaxy S25 Ultra commercial, portraying themselves being filming on the stage. [268] [269] Also in 2025, the duo collaborated with PlayStation and F. C. Real Bristol for a long-sleeve jersey to sell at the duo's concert in London and online in Japan, [270] [271] and Doublet for T-shirt and hoodie at Zozotown. [272]

Impact and achievements

Yoasobi has won numerous awards throughout their career, including ten Japan Gold Disc Awards, five CD Shop Awards, four MTV Video Music Awards Japan, three Music Awards Japan, three Space Shower Music Awards, three Reiwa Anisong Awards, two Japan Record Awards, one Crunchyroll Anime Award, and one Melon Music Award, among others. In 2021, Yoasobi received the Noma Publishing Culture Award by Kodansha in honors of excellent contributions to publishing, regardless of its forms, alongside manga artist Hajime Isayama, author and lyricist Shizuka Ijūin, and Kadokawa Culture Museum. [273] The duo won Person of the Year at the 2023 Japan PR Awards, organized by the Public Relations Society of Japan. [274] In 2025, Yoasobi was nominated at the inaugural Music Awards Japan for 14 categories, three for the artist and 11 for "Idol". It is the third most nomination following Fujii Kaze (17) and Creepy Nuts (15), [275] which the duo won three awards. [276]

Yoasobi has been credited as a pioneer and representative of Japanese pop scene [232] in the 2020s [C] and the Reiwa era. [D] According to Oricon, the duo was the top-ten best-selling artist in Japan in 2021, 2023, and 2024, grossing ¥6.07 billion, [282] ¥5.75 billion, [283] and ¥4.37 billion, respectively. [284] For digital platforms, the duo also grossed ¥3.147 billion in 2022, [285] ¥4.59 billion in 2023 (the best-selling of that year), [286] ¥3.61 billion in 2024, [287] and ¥2.59 billion in 2025. [288] As of December 2023, Oricon named the duo the tenth best-selling artist in Reiwa era so far, earning ¥17.06 billion; [289] "Yoru ni Kakeru", "Kaibutsu" / "Yasashii Suisei", "Idol", and "Gunjō" inside the top-20 best-selling singles; [290] and The Book the twentieth best-selling album. [291] For the Billboard Japan's year-end Artist 100 (formerly Top Artist), the duo was placed on the top ten since 2020, including number one in 2023. [E] The duo's four songs–"Yoru ni Kakeru", "Gunjō", "Kaibutsu", and "Idol" received diamond streaming certification or higher from the Recording Industry Association of Japan (RIAJ). [298] Abema dubbed the commercial success of "Yoru ni Kakeru" as a symbol of the beginning of the streaming era in Japan, where originally favored on CD format. [299]

Yoasobi is credited as one of the artists who re-popularize J-pop internationally, [300] [301] following the decline in the 2010s. [302] The popularity includes in South Korea, where the import of Japanese culture used to be prevented due to Japanese occupation of Korea for decades. [303] [304] According to online magazine Nippon.com , Yoasobi is the most listened-to Japanese artist since 2023. [301] Spotify reported that the duo was the most streamed Japanese artist outside Japan for four consecutive years, from 2021 to 2024; [F] Ado dethroned the top position in 2025, decreased to number two. [309] Apple Music listed their songs "Yoru ni Kakeru", "Idol", and "Gunjō" among the 500 most-streamed songs for the service between 2015 and 2025. [310]

Members

Active band members

Inactive band members

Discography

Tours

Headlining

Supporting

Filmography

Film

TitleYearRoleNoteRef.
Yoasobi 5th Anniversary Dome Live 2024 "Surrealism" 2025ThemselvesConcert film [316]

Television

TitleYearRoleNoteRef.
Jōnetsu Tairiku 2021ThemselvesDocumentary [317]
NHK Music Special Yoasobi: Shōsetsu o Ongaku ni Suru Mahō 2023Television special [318]
Yoasobi 18Fes [319]
NHK Special: Sekai ni Hibiku Uta, Nikkan Pops Shinjidai 2024 [320]
Yoasobi Sekai o Kakeru2025 [321]

Radio shows

TitleYearRoleRef.
Yoasobi's All Night Nippon X 2021–2022Host [322]
Yoasobi's Otsumami Radio2023–2024 [323]

Notes

  1. Japanese pronunciation: [joaꜜsobi] ; stylized in all caps and officially spelled in Latin script in Japanese
  2. List of selected idol performers:
  3. Attributed to Real Sound , [277] Billboard Japan , [278] and The Japan Times . [279]
  4. Attributed to Brutus , [237] Diamond, [280] and Real Sound . [281]
  5. On the Billboard Japan year-end Artist 100 chart, Yoasobi reached number eight in 2020, [292] number two in 2021 and 2022, [293] [294] number one in 2023, [295] number three in 2024, [296] and number nine in 2025. [297]
  6. References: [305] [306] [307] [308]

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Bibliography