| Eisenberg's Sandwich Shop | |
|---|---|
 Eisenberg's in 2024 (doing business as S&P Lunch) | |
 | |
| Restaurant information | |
| Established | 1928 [1] |
| Location | 174 Fifth Avenue, Manhattan, New York, 10010, United States |
| Coordinates | 40°44′28″N73°59′24″W / 40.74113°N 73.990118°W |
| Seating capacity | 62 [2] |
| Website | sandwich |
Eisenberg's Sandwich Shop is a New York City lunch counter established in the Flatiron District in 1928.
In 1928, Charles Schwadron and Rubin Pulver opened a diner in a newly erected building across the street from the landmark Flatiron Building. [1] The next year, they sold the restaurant to Monus Eisenberg, who renamed the establishment, and whose family would continue to operate it until 1979. [2]
For several years, Eisenberg's was owned by Louie Weisberg, who sold the business to Steve Oh in 1988. [3] In 2006, Oh sold the business to one of his regular customers, Josh Konecky, who had never run a restaurant before but was passionate about preserving the neighborhood fixture. [4] [3] In 2018, facing rising rents, Konecky sold Eisenberg's to hotel executive Warren Chiu. [5]
In 2021, the doors were closed after Chiu allegedly failed to pay rent, but it reopened under new ownership in 2022, along with a name change back to S&P Lunch (Chiu having retained rights to the Eisenberg's name). [6] [4] [7] S&P Lunch is owned by Eric Finkelstein and Matt Ross, who also own Court Street Grocers, a local sandwich shop chain. [7]
The restaurant's narrow interior features an original 40 feet (12 m) long counter and swiveling, vinyl-covered stools. [7] [4] In about 2005, a back room was added, expanding the seating capacity to 62. [2]
The menu highlights sandwiches, along with Jewish classics and breakfast items. [6] [8] Classic sandwiches include tuna salad, meatloaf and pastrami, along with throwbacks like olive and cream cheese. [8] [9] In 2017, Grub Street proclaimed Eisenberg's egg cream to be one of the best in New York. [10]