Tourism in Malaysia is a major industry and contributor to the Malaysian economy. Malaysia was once ranked 9th in the world for tourist arrivals. [1] The Travel and Tourism Competitiveness Report 2017 ranks Malaysia 25th out of 141 countries overall.
In an effort to diversify the economy and make Malaysia's economy less dependent on exports, the government pushed to increase tourism in Malaysia. As a result, tourism has become Malaysia's third largest source of foreign exchange income, [2] and accounted for 7% of Malaysia's economy as of 2005. [3]
The government agency in charge of promoting tourism in Malaysia is Tourism Malaysia or the Malaysia Tourism Promotion Board (MTPB). On 20 May 1987, the Ministry of Culture, Arts and Tourism (MOCAT) was established and TDC moved to this new ministry. TDC existed from 1972 to 1992, when it became the Malaysia Tourism Promotion Board (MTPB), through the Malaysia Tourism Promotion Board Act, 1992.
In 1999, Malaysia launched a worldwide marketing campaign called "Malaysia, Truly Asia" which was largely successful and brought in over 7.4 million tourists. [4] The extra revenue generated by tourism helped the country's economy during the economic crisis of 2008. [5]
Medical tourism is popular in Malaysia, with the Malaysia Healthcare Travel Council reporting an arrival of 641,000 foreign patients in 2011, 728,800 in 2012, 881,000 in 2013 and 882,000 in 2014. [6] Malaysia Healthcare Travel Council, a government agency with the aim of promoting medical tourism, was launched in 2009 as an initiative by the Ministry of Health. [7]
In 2016, Malaysia recorded 26,757,392 tourist arrivals, a growth of 4.0% compared to 25,721,251 in 2015. The table lists the top 15 arrivals to Malaysia by their origin countries.
— | Denotes that the country was not within the top 15 arrivals for that year |
Country | Visitors (2023) | Visitors (2022) | Visitors (2021) [8] | Visitors (2020) [9] | Visitors (2019) [10] | Visitors (2018) [11] | Visitors (2017) [12] | Visitors (2016) [13] | Visitors (2015) [14] |
---|---|---|---|---|---|---|---|---|---|
Singapore | 8,308,230 | 5,222,991 | 16,308 | 1,545,255 | 10,163,882 | 10,615,986 | 12,441,713 | 13,272,961 | 12,930,754 |
Indonesia | 3,108,165 | 1,481,739 | 11,025 | 711,723 | 3,623,277 | 3,277,689 | 2,796,570 | 3,049,964 | 2,788,033 |
Thailand | 1,551,282 | 715,528 | 59,607 | 394,413 | 1,884,306 | 1,914,692 | 1,836,522 | 1,780,800 | 1,343,569 |
China | 1,474,114 | 211,363 | 7,701 | 405,149 | 3,114,257 | 2,944,133 | 2,281,666 | 2,124,942 | 1,677,163 |
Brunei | 811,833 | 301,757 | 773 | 136,020 | 1,216,123 | 1,382,031 | 1,660,506 | 1,391,016 | 1,133,555 |
India | 671,846 | 324,548 | 3,916 | 155,883 | 735,309 | 600,311 | 552,739 | 638,578 | 722,141 |
South Korea | 400,853 | 146,384 | 3,028 | 119,750 | 673,065 | 616,783 | 484,528 | 444,439 | 421,161 |
Vietnam | 344,361 | 173,763 | 583 | 64,184 | 400,346 | 375,578 | 248,927 | 216,877 | 229,926 |
Australia | 343,438 | 152,265 | 1,321 | 72,680 | 368,271 | 351,500 | 351,232 | 377,727 | 486,948 |
Philippines | 339,282 | 159,442 | 2,317 | 66,051 | 421,908 | 396,062 | 370,559 | 417,446 | 554,917 |
Taiwan | 283,380 | 48,132 | 563 | 60,090 | 382,916 | 383,922 | 332,927 | 300,861 | 283,224 |
United Kingdom | 272,297 | 134,667 | 2,676 | 63,868 | 346,485 | 361,335 | 358,818 | 400,269 | 401,019 |
Japan | 229,892 | 83,309 | 3,114 | 74,383 | 424,694 | 394,540 | 392,777 | 413,768 | 483,569 |
United States | 229,476 | 108,141 | 2,030 | 48,810 | 269,928 | 253,384 | 198,203 | 217,075 | 237,768 |
Bangladesh | 142,748 | 59,033 | 1,509 | 17,634 | 179,000 | 150,053 | 111,836 | 114,607 | 147,152 |
Germany | 125,987 | 57,780 | 824 | 27,458 | 130,221 | 128,895 | 109,816 | 130,276 | 144,910 |
France | 115,145 | 55,087 | 843 | 28,237 | 141,661 | 139,408 | 131,668 | 134,257 | 151,474 |
Russia | 109,689 | 33,003 | 399 | 28,694 | 79,984 | 72,785 | 67,564 | 50,893 | 55,263 |
Pakistan | 107,657 | 60,535 | 2,043 | 17,777 | 105,757 | 74,458 | 53,453 | 58,388 | 69,112 |
Myanmar | 86,298 | 36,765 | 377 | 9,745 | 46,257 | 38,513 | 42,314 | 49,175 | 66,553 |
Cambodia | 72,627 | 39,823 | 250 | 16,548 | 97,097 | 90,113 | 42,004 | 61,844 | 75,059 |
Canada | 71,981 | 30,656 | 471 | 16,631 | 87,568 | 84,705 | 67,056 | 72,337 | 79,557 |
Netherlands | 68,448 | 31,070 | 466 | 14,486 | 82,110 | 81,651 | 75,885 | 72,200 | 84,584 |
Sri Lanka | 55,050 | 24,906 | 385 | 8,142 | 26,058 | 28,376 | 43,738 | 33,340 | 51,337 |
Saudi Arabia | 51,375 | 35,980 | 687 | 23,390 | 121,444 | 112,263 | 100,549 | 123,878 | 99,754 |
Italy | 48,440 | 18,866 | 300 | 8,971 | 54,710 | 52,055 | 44,638 | 42,747 | 51,946 |
New Zealand | 42,955 | 18,238 | 196 | 8,794 | 50,140 | 50,698 | 55,923 | 53,352 | 60,846 |
Spain | 40,762 | 20,474 | 147 | 6,367 | 43,616 | 42,267 | 35,149 | 28,018 | 36,692 |
Switzerland | 23,312 | 10,486 | 197 | 5,263 | 25,659 | 25,680 | 20,775 | 26,628 | 28,141 |
Poland | 21,472 | 8,472 | 161 | 7,539 | 27,033 | 24,364 | 20,067 | 19,768 | 19,920 |
Egypt | 20,783 | 11,117 | 652 | 6,204 | 29,831 | 27,909 | 23,760 | 30,231 | 25,637 |
Iran | 19,908 | 7,570 | 314 | 7,078 | 46,559 | 67,094 | 59,023 | 47,102 | 65,066 |
Nepal | 18,488 | 11,379 | 198 | 5,067 | 20,437 | 19,914 | 20,553 | 60,476 | 93,159 |
Ireland | 18,127 | 8,739 | 137 | 3,735 | 25,659 | 19,687 | 20,854 | 18,208 | 22,746 |
Sweden | 18,006 | 8,083 | 253 | 9,292 | 29,592 | 32,665 | 34,304 | 32,861 | 35,586 |
Belgium | 17,726 | 7,543 | 122 | 3,734 | 22,082 | 20,624 | 17,327 | 14,283 | 18,789 |
Turkey | 17,275 | 7,169 | 286 | 3,152 | 15,290 | 15,406 | 14,594 | 13,029 | 15,395 |
Laos | 16,781 | 7,010 | 425 | 5,424 | 26,955 | 23,782 | 39,460 | 31,061 | 24,448 |
Denmark | 16,053 | 7,717 | 214 | 6,061 | 22,314 | 23,566 | 23,219 | 21,612 | 24,113 |
South Africa | 15,155 | 7,937 | 168 | 3,876 | 22,674 | 21,977 | 21,560 | 20,053 | 20,625 |
Iraq | 12,562 | 6,008 | 452 | 3,628 | 21,421 | 22,291 | 18,555 | 22,533 | 20,098 |
Ukraine | 11,129 | 4,381 | 298 | 6,326 | 16,019 | 14,529 | 13,068 | 12,971 | 10,672 |
Norway | 9,981 | 4,960 | 136 | 3,552 | 14,585 | 15,202 | 14,121 | 14,709 | 18,622 |
Kazakhstan | 8,298 | 2,836 | 141 | 6,065 | 18,138 | 13,861 | 12,577 | 10,717 | 15,410 |
United Arab Emirates | 7,877 | 3,230 | 86 | 679 | 11,174 | 9,386 | 8,555 | 14,150 | 15,769 |
Grand Total | 20,141,846 | 10,074,964 | 134,728 | 4,332,722 | 26,100,784 | 25,832,354 | 25,948,459 | 26,757,392 | 25,721,251 |
Beside the main cities, there other town and places in Malaysia offer some special tourist attraction. Such as in Taiping for their landscape and local attraction. Teluk Intan for their Leaning tower. Genting Highlands, Cameron Highlands, Bukit Tinggi in Pahang and Kundasang in Sabah for a cool climate. Muar in Johor is famous for its food. Miri is the official tourism-city and resort city of Sarawak and Sibu in Sarawak is famous for its landscape and parks.
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