Music and political warfare have been used together in many different political contexts and cultures as a way to reach a targeted audience in order to deliver a specific political message. Political warfare, as defined by Paul A. Smith, is the "use of political means to compel an opponent to do one's will... commonly through the use of words, images and ideas." [1] Music is useful because it creates an easily recognizable and memorable method of delivery for the desired message. Music is a particularly useful medium for the delivery of propaganda. Jacques Ellul stated that for propaganda to be effective, it must "fill the citizen's whole day and every day". [2] Since music is often viewed as a leisure activity, it is often not considered to be as threatening as other propaganda techniques, and as a result messages can often be surreptitiously communicated without being conspicuously noticed.
During the American Revolution, songs and poems were a very popular form of satire and also served as a medium for sharing the news and gossip of the day. As a result, many of the battles and skirmishes between the Americans and the British were retold and celebrated in the form of songs. Samuel Adams utilized music and protest songs in the mass public demonstrations he organized to protest British practices towards the American colonists [3]
After a humiliating retreat for the British-during which time the Americans engaged in the "ungentlemanly" act of firing at the backs of their retreating enemy – the British were immortalized in song:
How brave you went out with muskets all bright,
And thought to be-frighten the folks with the sight;
But when you got there how they powder’d your pums,
And all the way home how they pepper’d your bums,
And is it not, honies, a comical farce,
To be proud in the face, and be shot in the arse. [4]
Perhaps the most well known song to emerge during this time was Yankee Doodle. Originally conceived by the British in an attempt to mock and demoralize the ragged American troops, it was instead adopted by the Americans as a rallying anthem. [5] In the language of the day, "doodle" referred to a fool or simpleton while "dandy" meant a gentleman of highly exaggerated dress and manners. [6] Finally the term "macaroni" was a type of dress popular in Italy and widely imitated in England at the time. [6] The song mocked the American's ragged and rough style of dress in comparison to the British armies distinct formal "red coat" uniform and portrayed the Americans as backwards and ignorant, a portrayal the Americans openly accepted. Thus instead of demoralizing the Americans, Yankee Doodle instead had the opposite effect of demoralizing the British who were later defeated by this army of "backwards and ignorant" individuals.
One group who understood the role that music played in spreading their political message was the Nazis in Hitler's Germany. Clearly understanding the link between music and political warfare, propaganda minister Josef Goebbels once stated:
"Music affects the heart and emotions more than the intellect. Where then could the heart of a nation beat stronger than in the huge masses, in which the heart of a nation has found its true home?" [7]
Hitler made use of music glorifying Germanic legends, such as the works of Richard Wagner. Wagner's operas employed imagery of knights which Hitler then co-opted for images of himself [8]
Music was used within the Hitler Youth organization as a way to indoctrinate the youth of Germany into the Nazi's ideology. As part of their activities, group singing was a way to educate the young members of the group. According to an internal memo, songs were seen as "possess[ing] the strongest community building power". [9]
Communist states such as the USSR and China have also utilized music as a way to spread their message of global communism. The Soviet Union sought to control the negative influences of music on the people and attempted to shape the messages being used in music to strengthen the Soviet regime. Throughout Communist rule, the state sought to create legislation that in effect controlled the creative output of musicians and composers by limiting musical education, controlling which musicians could be employed and by only allowing "approved" musical performances-in short ensuring that music was within keeping with Communist principles and ideology. [10] Songs were often used in the revolutionary period because they could be easily shaped to have explicit and revolutionary messages set to a simple melody. [10]
In the People's Republic of China, Chairman Mao Zedong believed that it was essential to employ national music in order to "reeducate" the Chinese people and make them accept Communist reforms. Mao stated that
"in music you may apply appropriate foreign principles and use foreign musical instruments. But still there must be national characteristics...The arts are inseparable from the customs, feelings and even the language of the people, from the history of the nation" [11]
In China under Mao's rule it became essential to re-educate artists and composers to turn away from traditional operas that often portrayed imperial China and espoused Buddhist and Confucian morals in their stories. [12] As a result, the Communist Party established an academy for the arts in Yan'an in 1937 which was intended to "rectify" the people of the arts and instruct them on how to incorporate the themes and objectives of the Communist Party into their works [13]
In Uzbekistan there has been an increase in television programming that seeks to convey the regime's political and ideological messages. As a way to counter growing Islamic fundamentalism, Uzbek television programming has vilified Islamists through the use of pop videos by a group called Setora, a trio dubbed the "Tashkent Spice Girls". [14] Setora's music video tells the story of a young soldier, the boyfriend of one of three girls, who is sent away on a military assignment away from his loved one. Intertwined with this story are scenes of a mother and her children being taken captive by a highly caricatured Islamic extremist. As the video continues the soldier sweeps in to the rescue of the family, dying a hero in the process. [14] The imagery of a mother is often used as a symbol for the state and in this case the state must be protected and preserved from the threat of Islamic extremism.
The banning of music itself can also be a method of political warfare. This was the case in Afghanistan while the Taliban held power. [15] At the height of the insurgency in southern Somalia, the Islamist group Al-Shabaab also banned music on radio stations it controlled. [16] Rebel outfits were seeking to establish Sharia law within the country and saw eliminating music as a way to purge society of what they deemed "evil actions". [17]
During the Yugoslav Wars, the warring states were using traditional Balkan folk music created by their respected national artists in order to boost their soldiers' morale, as well as to justify their political and military superiority using derogatory terms for the ethnic populace, such as the words "Ustasa" for Croats, "Balija" for Bosniaks, and "Chetniks" for Serbs. They also used historical connotations related to battles within the region during the Ottoman Empire's expansion. Many of these can be found on YouTube, for example the user Kocayine uploaded videos that came from old VHS tapes and recorded broadcasting of war music that were congruently paired up with combat footage that came from the region, [18] even to the point where one of them became an internet meme that was well received by neo-Nazis and Serb nationalists alike. [19]
Music has also been used as a successful tool for public diplomacy, the so-called "softer" side of political warfare. One common technique employed by the United States Information Agency (USIA), once the center of the United States' entire public diplomacy strategy, was to arrange for musical exchanges. This was often done by scheduling tours of notable American musicians to foreign countries, especially those under Communist regimes, as a way to expose the average citizen to Americans and their culture.
Another way that American music was used in public diplomacy was through radio programming on the Voice of America. Willis Conover's "Music USA" jazz programming that exposed foreign audiences to American jazz music through songs, interviews with artists and musicians as well as Conover's color commentary. [20] "Music USA" soon became one of VOA's most popular programs.
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in a wide variety of different contexts.
Totalitarianism is a political system and a form of government that prohibits opposition political parties, disregards and outlaws the political claims of individual and group opposition to the state, and controls the public sphere and the private sphere of society. In the field of political science, totalitarianism is the extreme form of authoritarianism, wherein all socio-political power is held by a dictator, who also controls the national politics and the peoples of the nation with continual propaganda campaigns that are broadcast by state-controlled and by friendly private mass communications media.
Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PsyOp), has been known by many other names or terms, including Military Information Support Operations (MISO), Psy Ops, political warfare, "Hearts and Minds", and propaganda. The term is used "to denote any action which is practiced mainly by psychological methods with the aim of evoking a planned psychological reaction in other people".
Black propaganda is a form of propaganda intended to create the impression that it was created by those it is supposed to discredit. Black propaganda contrasts with gray propaganda, which does not identify its source, as well as white propaganda, which does not disguise its origins at all. It is typically used to vilify or embarrass the enemy through misrepresentation.
A low-intensity conflict (LIC) is a military conflict, usually localised, between two or more state or non-state groups which is below the intensity of conventional war. It involves the state's use of military forces applied selectively and with restraint to enforce compliance with its policies or objectives.
Cultural diplomacy is a type of soft power that includes the "exchange of ideas, information, art, language and other aspects of culture among nations and their peoples in order to foster mutual understanding". The purpose of cultural diplomacy is for the people of a foreign nation to develop an understanding of the nation's ideals and institutions in an effort to build broad support for economic and political objectives. In essence "cultural diplomacy reveals the soul of a nation", which in turn creates influence. Public diplomacy has played an important role in advancing national security objectives.
Subversion refers to a process by which the values and principles of a system in place are contradicted or reversed in an attempt to sabotage the established social order and its structures of power, authority, tradition, hierarchy, and social norms. Subversion can be described as an attack on the public morale and, "the will to resist intervention are the products of combined political and social or class loyalties which are usually attached to national symbols. Following penetration, and parallel with the forced disintegration of political and social institutions of the state, these tendencies may be detached and transferred to the political or ideological cause of the aggressor".
Airborne leaflet dropping is where leaflets (flyers) are scattered in the air.
"Islamofascism" is a term that is a portmanteau of the ideologies of fascism and Islamism or Islamic fundamentalism, which advocates authoritarianism and violent extremism to establish an Islamic state, in addition to promoting offensive Jihad. For example, Qutbism has been characterized as an Islamofascist and Islamic terrorist ideology.
World War II was the first conflict to take place in the age of electronically distributed music.
Martyrdom videos are video recordings, generally from Islamist jihadists who are about to take part in a suicide attack and expect to die during their intended actions. They typically include a statement by the person preparing to be a martyr for their cause. They can be of amateur or professional quality and often incorporate text, music, and sentimental clips. The people in these videos typically sit or stand in front of a black Islamic flag, in their explosive-rigged vehicles, or media or other symbol of their allegiance. Suicide bombers considered themselves religiously justified by sharia and consider themselves to be shahid.
The Information Control Division (ICD) was a department of the Office of Military Government, United States (OMGUS) during the early part of the post-war American occupation of Germany following World War II focused on controlling and altering German media to promote democratic values and to move Germany away from Nazism. Formed on 12 May 1945 from the Psychological Warfare Division of SHAEF (PWD/SHAEF), the ICD was led by Robert A. McClure, with a mission defined as:
to provide the Germans with information, which will influence them to understand and accept the United States programme of occupation, and to establish for themselves a stable, peaceful, and acceptable government. Such information will impress upon the Germans the totality of their military defeat, the impossibility of rearmament, the responsibility of the individual German for war and atrocities, the disastrous effects of the structure and system of National Socialism on Germany and the world, and the possibility that through work and cooperation Germany may again be accepted into the family of nations.
Demoralization is, in a context of warfare, national security, and law enforcement, a process in psychological warfare with the objective to erode morale among enemy combatants and/or noncombatants. That can encourage them to retreat, surrender, or defect rather than defeating them in combat.
Crowd manipulation is the intentional or unwitting use of techniques based on the principles of crowd psychology to engage, control, or influence the desires of a crowd in order to direct its behavior toward a specific action. This practice is common to religion, politics and business and can facilitate the approval or disapproval or indifference to a person, policy, or product. The ethicality of crowd manipulation is commonly questioned.
In the political field, a war of ideas is a confrontation among the ideologies that nations and political groups use to promote their domestic and foreign interests. In a war of ideas, the battle space is the public mind: the belief of the people who compose the population. This ideological conflict is about winning the hearts and minds of the people. Waging a war of ideas can involve think tanks, television programs, journalistic articles, government policies, and public diplomacy. In the monograph: 'Wars of Ideas and The War of Ideas' (2008), Antulio J. Echevarria defined the war of ideas as:
A clash of visions, concepts, and images, and — especially — the interpretation of them. They are, indeed, genuine wars, even though the physical violence might be minimal, because they serve a political, socio-cultural, or economic purpose, and they involve hostile intentions or hostile acts. ... Four general categories [include] ... (i) intellectual debates, (ii) ideological wars, (iii) wars over religious dogma, and (iv) advertising campaigns. All of [the categories] are essentially about power and influence, just as with wars over territory and material resources, and their stakes can run very high indeed.
Various historians and other authors have carried out a comparison of Nazism and Stalinism, with particular consideration to the similarities and differences between the two ideologies and political systems, the relationship between the two regimes, and why both came to prominence simultaneously. During the 20th century, comparisons of Nazism and Stalinism were made on totalitarianism, ideology, and personality cult. Both regimes were seen in contrast to the liberal democratic Western world, emphasising the similarities between the two.
Radio propaganda is propaganda aimed at influencing attitudes towards a certain cause or position, delivered through radio broadcast. The power of radio propaganda came from its revolutionary nature. The radio, like later technological advances in the media, allowed information to be transmitted quickly and uniformly to vast populations. Internationally, the radio was an early and powerful recruiting tool for propaganda campaigns.
Political warfare is the use of hostile political means to compel an opponent to do one's will. The term political describes the calculated interaction between a government and a target audience, including another state's government, military, and/or general population. Governments use a variety of techniques to coerce certain actions, thereby gaining relative advantage over an opponent. The techniques include propaganda and psychological operations ("PsyOps"), which service national and military objectives respectively. Propaganda has many aspects and a hostile and coercive political purpose. Psychological operations are for strategic and tactical military objectives and may be intended for hostile military and civilian populations.
Propaganda is a form of communication that aims to shape people's beliefs, actions and behaviours. It is generally not impartial, and is hence viewed as a means of persuasion. It is often biased, misleading, or even false to promote a specific agenda or perspective. Propagandists use various techniques to manipulate people's opinions, including selective presentation of facts, the omission of relevant information, and the use of emotionally charged language. Propaganda has been widely used throughout history for largely financial, military as well as political purposes, with mixed outcomes.
The Nazi Party and its ideological allies used cartoons and caricatures as a main pillar in their propaganda campaigns. Such techniques were an effective way to spread their ideology throughout Nazi Germany and beyond. The use of caricatures was a popular method within the party when pursuing their campaign against the United States, in particular its then-President Franklin D. Roosevelt.