NTT DoCoMo

Last updated
NTT Docomo Inc.
株式会社NTTドコモ
Public (K.K)
Traded as TYO: 9437
OTC Pink: DCMYY
LSE:  NDCM
TOPIX Core 30 Component
Industry Telecommunications
FoundedAugust 14, 1991;27 years ago (1991-08-14)
Headquarters Sanno Park Tower
Nagatachō, Chiyoda, Tokyo, Japan
Key people
Kazuhiro Yoshizawa (CEO) [1]
Products PDC, i-mode, W-CDMA, FOMA, HSDPA, LTE, PHS
RevenueIncrease2.svg ¥4.240 trillion (2012) [2]
Increase2.svg¥874.46 billion (2012) [2]
Decrease2.svg¥463.91 billion (2012) [2]
Total assets Increase2.svg¥6.948 trillion (2012) [2]
Total equity Increase2.svg¥5.062 trillion (2012) [2]
Number of employees
22,955 (2011) [2]
Parent Nippon Telegraph and Telephone Corporation (60.24%)
Website www.nttdocomo.co.jp
NTT Docomo's older logo used until 2008 NTT DoCoMo logo (pre-2008).svg
NTT Docomo's older logo used until 2008
NTT Docomo Yoyogi Building in Shibuya, Tokyo NTT DoCoMo Yoyogi Building.jpg
NTT Docomo Yoyogi Building in Shibuya, Tokyo

NTT Docomo Inc. [3] [4] (株式会社NTTドコモ,Kabushiki Gaisha Enu Ti Ti Dokomo) is the predominant mobile phone operator in Japan. The name is officially an abbreviation of the phrase, "do communications over the mobile network", and is also from a compound word dokomo, meaning "everywhere" in Japanese. [5] Docomo provides phone, video phone (FOMA and Some PHS), i-mode (internet), and mail (i-mode mail, Short Mail, and SMS) services. The company's headquarters are in the Sanno Park Tower, Nagatachō, Chiyoda, Tokyo. [6] At the beginning of 2015, it was the fourth largest public company in Japan when measured by market capitalization.[ citation needed ]

A mobile phone operator, wireless provider, or carrier is a mobile telecommunications company that provides wireless Internet GSM services for mobile device users. The operator gives a SIM card to the customer who inserts it into the mobile device to gain access to the service.

In linguistics, a compound is a lexeme that consists of more than one stem. Compounding, composition or nominal composition is the process of word formation that creates compound lexemes. That is, in familiar terms, compounding occurs when two or more words or signs are joined to make one longer word or sign. The meaning of the compound may be similar to or different from the meaning of its components in isolation. The component stems of a compound may be of the same part of speech—as in the case of the English word footpath, composed of the two nouns foot and path—or they may belong to different parts of speech, as in the case of the English word blackbird, composed of the adjective black and the noun bird. With very few exceptions, English compound words are stressed on their first component stem.

Freedom of Mobile Multimedia Access Mobile network in Japan

Freedom of Mobile Multimedia Access (FOMA) is the brand name of the W-CDMA-based 3G telecommunications services being offered by the Japanese telecommunications service provider NTT DoCoMo. It is an implementation of the Universal Mobile Telecommunications System (UMTS) and was the world's first 3G service to commence operation.

Contents

Docomo was spun off from Nippon Telegraph and Telephone (NTT) in August 1991 to take over the mobile cellular operations. It provides 2G (mova) PDC cellular services and 3G (FOMA) W-CDMA services and 4G LTE services. Its businesses also included PHS (Paldio), paging, and satellite. Docomo ceased offering a PHS service on January 7, 2008.

Nippon Telegraph and Telephone Japanese telecommunication company

The Nippon Telegraph and Telephone Corporation, commonly known as NTT, is a Japanese telecommunications company headquartered in Tokyo, Japan. Ranked 65th in Fortune Global 500, NTT is the fourth largest telecommunications company in the world in terms of revenue, as well as the third largest publicly traded company in Japan after Toyota and MUFG, as of September 2018.

2G is short for second-generation cellular technology. Second-generation 2G cellular networks were commercially launched on the GSM standard in Finland by Radiolinja in 1991. Three primary benefits of 2G networks over their predecessors were that phone conversations were digitally encrypted; 2G systems were significantly more efficient on the spectrum enabling far greater wireless penetration levels; and 2G introduced data services for mobile, starting with SMS text messages. 2G technologies enabled the various networks to provide the services such as text messages, picture messages, and MMS. All text messages sent over 2G are digitally encrypted, allowing the transfer of data in such a way that only the intended receiver can receive and read it.

Personal Digital Cellular (PDC) was a 2G mobile telecommunications standard used exclusively in Japan.

Customers

NTT Docomo is a subsidiary of Japan's incumbent telephone operator, NTT. The majority of NTT Docomo's shares are owned by NTT (which is 33.71% government-owned). While some NTT shares are publicly traded, control of the company by Japanese interests (government and civilian) is guaranteed by the number of shares available to buyers. It provides wireless voice and data communications to subscribers in Japan. NTT Docomo is the creator of W-CDMA technology as well as mobile i-mode service. In late 1995, Docomo CEO hired the consulting firm PricewaterhouseCoopers for strategy development, and at that time worked on the first design of data services on mobile for NTT Docomo CEO.[ citation needed ]

An incumbent local exchange carrier (ILEC) is a local telephone company which held the regional monopoly on landline service before the market was opened to competitive local exchange carriers, or the corporate successor of such a firm. In much of the United States, these were originally Bell System companies, although various regional independents in the US held incumbent monopolies in their respective regions.

i-mode

NTT DoCoMo's i-mode is a mobile internet service popular in Japan. Unlike Wireless Application Protocol, i-mode encompasses a wider variety of internet standards, including web access, e-mail, and the packet-switched network that delivers the data. i-mode users have access to various services such as e-mail, sports results, weather forecast, games, financial services, and ticket booking. Content is provided by specialized services, typically from the mobile carrier, which allows them to have tighter control over billing.

PricewaterhouseCoopers professional services networks

PricewaterhouseCoopers is a multinational professional services network headquartered in London, United Kingdom. PwC ranks as the largest professional services firm in the world, and is one of the Big Four auditors, along with Deloitte, EY and KPMG.

NTT Docomo has more than 53 million customers (as of March 2008), which is more than half of Japan's cellular market. The company provides a wide variety of mobile multimedia services. These include i-mode which provides e-mail and internet access to over 50 million subscribers, FOMA, which was launched in 2001 as the world's first 3G mobile service based on W-CDMA, Xi, a 4G LTE mobile service which was launched on December 24, 2010, and Premium 4G, a LTE Advanced service which was launched on March 27, 2015.

3G, short for third generation, is the third generation of wireless mobile telecommunications technology. It is the upgrade for 2G and 2.5G GPRS networks, for faster internet speed. This is based on a set of standards used for mobile devices and mobile telecommunications use services and networks that comply with the International Mobile Telecommunications-2000 (IMT-2000) specifications by the International Telecommunication Union. 3G finds application in wireless voice telephony, mobile Internet access, fixed wireless Internet access, video calls and mobile TV.

4G is the fourth generation of broadband cellular network technology, succeeding 3G. A 4G system must provide capabilities defined by ITU in IMT Advanced. Potential and current applications include amended mobile web access, IP telephony, gaming services, high-definition mobile TV, video conferencing, and 3D television.

In telecommunication, Long-Term Evolution (LTE) is a standard for wireless broadband communication for mobile devices and data terminals, based on the GSM/EDGE and UMTS/HSPA technologies. It increases the capacity and speed using a different radio interface together with core network improvements. The standard is developed by the 3GPP and is specified in its Release 8 document series, with minor enhancements described in Release 9. LTE is the upgrade path for carriers with both GSM/UMTS networks and CDMA2000 networks. The different LTE frequencies and bands used in different countries mean that only multi-band phones are able to use LTE in all countries where it is supported.

In addition to wholly owned subsidiaries in Europe and North America, the company is expanding its global reach through strategic alliances with mobile and multimedia service providers in Asia-Pacific and Europe. NTT Docomo is listed on the Tokyo (9437), London (NDCM), and New York (DCM) stock exchanges.

On April 19, 2008, it was announced that Ryuji Yamada, the current co-president of NTT Docomo, will be promoted as the president of NTT Docomo in June 2008. Masao Nakamura will stay in NTT Docomo as a director and also the senior adviser. Since October 2006, when the introduction to the service which allows the user to carry their original phone number with a new provider was made, NTT Docomo has lost many users to KDDI and SoftBank. This promotion was made in order to get more users for NTT Docomo. [7] The company was the last major global mobile carrier to offer Apple's iPhone, which it finally did with the release of the iPhone 5s and 5c. This has been cited as one of the reasons for the steady stream of its customers switching for competing networks. [8]

Mobile number portability (MNP) enables mobile telephone users to retain their mobile telephone numbers when changing from one mobile network carrier to another.

In June 2011, the company announced that they were teaming up with McAfee to provide McAfee VirusScan Mobile for its Android mobile users. [9] In July 2012, NTT Docomo acquired Italy's Buongiorno in a deal worth 209 million euros. [10]

McAfee American global computer security software company

McAfee, LLC is an American global computer security software company headquartered in Santa Clara, California and claims to be the world's largest dedicated security technology company.

Buongiorno, a DOCOMO Company, develops apps and services for mobile devices.

Research and development

On October 2007, the prototype Wellness mobile phone of Japan's NTT Docomo Inc. and Mitsubishi Electric Corp. was launched at CEATEC. It checks health with a motion sensor that detects body movement and measures calories, and includes a breathalyzer. [11]

On January 24, 2008, NTT Docomo announced a partnership with Google, which allowed all models after the FOMA904i models to view YouTube videos. [12] [13]

NTT Docomo is a founding member of the Symbian Foundation. [14]

Earthquake warning system

From 2008, Docomo began offering a service called the "Area Mail Disaster Information Service" which broadcasts Earthquake Early Warning messages produced by the Japan Meteorological Agency to its subscribers with compatible handsets. [15] This service is provided free of charge and messages are limited to those areas affected by each particular alert. These alerts have a unique ring tone so they can be easily distinguished from incoming calls or messages.

Civil protection system

From 2014, under Civil Protection Law of Japan, Docomo began offering a service called the "Area Mail Disaster and Evacuation Information Service" which broadcasts J-Alert messages (including Earthquake Early Warning) produced by the Japan Fire and Disaster Management Agency to its subscribers with compatible handsets (e.g. Sony XPERIA, iPhone 5s, Samsung Galaxy). [16]

The message is broadcast when the military threat is imminent (e.g. North Korea's ballistic missile launching, terrorist attack to nuclear power plant), volcanic eruptions, or approaching tsunami.

Mascot

A large pile of Docomodake merchandise. Docomodake merchandise.jpg
A large pile of Docomodake merchandise.

The company's mascot is Docomodake, a mushroom, which is quite a celebrity in Japan. He even is the hero of a Nintendo DS puzzle and platforming video game, Boing! Docomodake DS on 2007 and 2009; on 2016 or 2015, Nintendo put a Docomodake Mii in the app they called Miitomo, which was also released in North America, Japan and Europe. [17] He also has a wide variety of merchandising such as cell phone straps, keychains, and plush dolls. As one type of advertising method, there are many types of Docomodakes such as mother and father, which symbolizes the plans that NTT Docomo offers.

Emoji

Emoji, a pictographic language being adopted around the world was first created by NTT DoCoMo. The first emoji was created in 1998 or 1999 by Shigetaka Kurita, who was part of the team working on NTT DoCoMo's i-mode mobile Internet platform. The first set of 176 12×12 pixel emoji was created as part of i-mode's messaging features to help facilitate electronic communication, and to serve as a distinguishing feature from other services. [18]

Investments outside Japan

GSMA Mobile World Congress, Barcelona 2008 99. Note the new logo. NTT DoCoMo stand at GSMA Barcelona 20080211.jpg
GSMA Mobile World Congress, Barcelona 2008 99. Note the new logo.

NTT Docomo has a wide range of foreign investments. However, NTT Docomo was not successful in investing in foreign carriers. Docomo had invested very large multibillion-dollar amounts in KPN, KT Freetel, AT&T Wireless, and had to write-off sell all these investments in foreign carriers. As a result, Docomo booked a total of about US$10 billion in losses, while during the same time Docomo's Japan operations were profitable.

In December 2007, NTT Docomo and KT Freetel jointly invested 200 million USD for a total of 33% stake in U Mobile Malaysia.

In June 2008 NTT Docomo joined the non-profit Symbian Foundation led by Nokia to co-develop a new Symbian smartphone operating system based on the S60 platform, which resulted in Symbian^2 for the Japanese market. [19]

In November 2008, NTT Docomo bought a 26% stake in Tata Teleservices for 2.7 billion USD, the number 6 in Indian telecom industry and owned by the Tata group. India is the world's fastest-growing cellular market, adding as many as 9 million new customers a month. Tata Teleservices (which sells under the brand Tata Indicom and Virgin Mobile India) has 80 million subscribers as of October 2010. Though Tata Indicom is a CDMA based operator, they won GSM licenses as well, and the NTT Docomo-Tata venture is focused on GSM operation (called Tata DOCOMO). The Tata DOCOMO service was commercially launched in India in June 2009. Tata DOCOMO had about 32.82 million users at the end of June 2010.

They have also taken over Guamcell, among others, and so are now the main wireless operator in Guam.

Docomo is working on implementing its FeliCa-based payment system, called iD, overseas. It has already launched the system in Guam, as well as Shanghai and Beijing, China (however, as of November 2010, it has withdrawn iD terminals from all merchants in China).

Docomo Capital

Working closely with NTT Docomo's business and R&D divisions, Docomo Capital is in charge of NTT Docomo's venture investments in mobile related start-up companies, mainly in the United States and has committed $100M in capital. It has invested in Cooliris, Couchbase, Evernote, Fab.com, HighlightCam, Swype, TuneWiki, and Sigfox. [20]

Docomo Digital

Docomo Digital is the holding company for the global digital ecosystem platform business operations of NTT Docomo.

See also

Notes

  1. "About NTT DOCOMO".
  2. 1 2 3 4 5 6 "2010 Form 10-K, NTT DoCoMo". Google Finance.
  3. "Article 1. (Trade Name). Articles of Incorporation" . Retrieved 2013-10-05.
  4. As of October 1, 2013, the trade name was changed from "株式会社エヌ・ティ・ティ・ドコモ" to "株式会社NTTドコモ" "会社の沿革" . Retrieved 2013-10-05.
  5. Friedman, Thomas (2006). The World is Flat . New York: Farrar, Straus, and Giroux. p. 197. ISBN   9780374292799.
  6. "Headquarters Location." NTT Docomo. Retrieved on March 7, 2010.
  7. ドコモ社長に山田副社長が昇格へ (in Japanese). 2008-04-19. Archived from the original on 2008-04-22. Retrieved 2008-04-18.
  8. "Japan's DoCoMo holds out to iPhone mania, but at what cost?". Archived from the original on 2013-07-09. Retrieved 2013-07-05.
  9. "NTT DoCoMo teams-up with McAfee to offer free malware protection for its Android users". intomobile.com. 2011. Retrieved 19 July 2011.
  10. "NTT Docomo acquires Italy's Buongiorno" . Retrieved 2012-07-07.
  11. "The Associated Press: New Prototype Phone Gives Fitness Check". archive.org. 29 October 2007. Retrieved 27 March 2018.
  12. "ドコモとGoogleが提携──各種サービスのiモード対応などを推進" (in Japanese). ITMedia+D モバイル. Retrieved 2008-01-26.
  13. "YouTube、ドコモの904i/905iシリーズに対応" (in Japanese). ITMedia+D モバイル. Retrieved 2008-01-26.
  14. "Mobile leaders to unify the Symbian software platform and set the future of mobile free" (Press release). Nokia. 24 June 2008. Retrieved 2011-04-09.
  15. "Area Mail Disaster Information Service". Archived from the original on 2011-10-25. Retrieved 2011-11-06.
  16. "緊急速報「エリアメール」、及び「緊急速報メール」を利用した国民保護に関する情報の配信を開始" . Retrieved 2014-08-12.
  17. Bozon, Mark (11 March 2009). "Boing! Docomodake Review". ign.com. Retrieved 27 March 2018.
  18. Blagdon, Jeff (4 March 2013). "How emoji conquered the world". The Verge. Vox Media. Retrieved 6 November 2013.
  19. "First Symbian^2 phones ship in Japan". allaboutsymbian.com. Retrieved 27 March 2018.
  20. "About Docomo Capital". NTT Docomo Capital. Retrieved December 23, 2014.

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The Universal Mobile Telecommunications System (UMTS) is a third generation mobile cellular system for networks based on the GSM standard. Developed and maintained by the 3GPP, UMTS is a component of the International Telecommunications Union IMT-2000 standard set and compares with the CDMA2000 standard set for networks based on the competing cdmaOne technology. UMTS uses wideband code division multiple access (W-CDMA) radio access technology to offer greater spectral efficiency and bandwidth to mobile network operators.

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NTT Docomo Yoyogi Building building in Shibuya, Tokyo, Japan

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Osaifu-Keitai

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<i>Pokémate</i> 2006 video game

Pokémate (ポケメ~ト) is a Pokémon-themed application for NTT DoCoMo FOMA 900i series mobile phones developed by Square Enix. It was announced in April 2006 as a Pokémon-themed messaging application for release that Summer in Japan, and launched on June 5 as a full game surrounding a messaging system. The application allows players to care for Pokémon and communicate with friends. Pokémon must first be captured with Poké Balls, of which the player has a limited supply. The initial application was free, but to receive more Pokémates, Poké Balls, and other media, a monthly subscription price of 210 yen was required for the "formal service edition". The game was only released in Japan, and the service was discontinued a year and a half after release in January 2008. Beyond the initial announcement, the game drew little attention from both the Japanese and English-language press.

MOAP is the software platform for NTT DoCoMo's FOMA service for mobile phones.

Sharp SH906i

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References