Video games in Indonesia

Last updated

Video gaming in Indonesia is a growing sector, holding the 16th largest market in the world and about half the Southeast Asian market in 2017. Over 40 million people in the country are active gamers, with mobile gaming being the dominant sector in terms of revenue. The development of video games in the country began with imported consoles and arcade centres, prior to developments of online gameplay in PC games and increasing prevalence of the internet cafés. Mobile games began gaining importance as smartphones were introduced.

Contents

The Indonesian video game industry contributed about US$1.1 billion to the national economy in 2015, despite only earning a small fraction of the local gaming revenues. Video game piracy is also prevalent across the country, making up the majority of installed games.

History

Development of video games in Indonesia began in the mid-1980s through imported video game consoles such as the SNES, PlayStation and Xbox. Arcade centres also appeared, including major chains Timezone which started in Indonesia at 1995 and Amazone which was established in 2001. According to a designer from Namco Bandai, 1,000 of the 1,500 arcade machines distributed in Asia Pacific operated in Indonesia. [1]

Later on, by the late 1990s and early 2000s PC games such as StarCraft and Counter-Strike caught on alongside their online features. [1] While most of the games were imported, there were several locally developed games such as Nusantara Online (a MMO which featured precolonial Indonesian history). [2] There were also several localised games, such as Audition Online which was localised as AyoDance when it was launched for Indonesia in 2007. [3] This contributed to a major boom in internet cafés (known locally as warnet, a portmanteau of warung internet), which had 2,500 locations across the country in 2002 and 5,000 by 2007. [1]

Due to the size of the Indonesian market, several games were localised specifically for the nation's audience. Examples include South Korean online first-person shooter Special Force which featured levels in Jakarta with the Monumen Nasional as a background and Harvest Moon . [1] Matahari Studios, which closed down in 2010, is often credited as being the first local video game developer in the country, although it more often took outsourcing work from major studios instead of developing its own games. [4] [5]

More recently, growth in the number of smartphone users have fuelled growth in mobile online games, aided by the lower development costs associated for local developers. This change also allowed extension of the playerbase beyond typical youth gamers to a more casual demographic, with the game platforms including Facebook in addition to the application stores of iOS and Android. [1]

The 2018 Asian Games, held in Indonesia, included a demonstration event for Esports. [6]

Statistics

Indonesian video game sales, 2011-2017. Vgsales 20112016 euromonitor indonesia.png
Indonesian video game sales, 2011–2017.

According to gaming researcher Newzoo, in 2017 there were an estimated 43.7 million active gamers in Indonesia, spending a total of US$879.7 million for an average annual spending of US$20.13 per person. [8] This made Indonesia the largest gaming market in Southeast Asia and 16th largest globally, just behind Taiwan and ahead of India. [9] According to Euromonitor, the industry revenues had grown from IDR 1.812 trillion in 2011 to IDR 11.395 trillion by 2016, for a growth of 44.4% annually. Another research from Unity Technologies found that Indonesia's video game market was the fastest–growing in Southeast Asia. [10] Of the 2016 sales, about 98% was through internet retailing in form of software. Sales of video game hardware, including consoles and accessories, amounted to just around IDR 200 billion annually between 2011 and 2016. [7]

Approximately 56% of PC game players in Indonesia are males, with the 21–35 age group making up the largest demographic. [11] According to Euromonitor, Sony consoles are the most popular with a 60.6% market share followed by Microsoft and Nintendo. [7] Mobile games make up the majority of the revenues, with a 52% revenue share in 2015. [12]

Gaming culture

Despite declining in recent years due to the spread of better quality mobile internet, internet cafés are still prevalent in large cities and small towns alike with some providing higher–end computers for competitive gaming. [13] [14] Video Games Indonesia (VGI), founded in 2002, was the oldest gaming community in Indonesia prior to its shutdown in 2016. [1] [15]

A 2013 study estimated the prevalence of video game addiction among Indonesian school students at over 10 per cent, although its authors admitted that improvements to the study's methodology were required to draw a proper conclusion. [14]

Mobile gaming

Mobile games are particularly popular in Indonesia, following growing internet penetration. Strategy mobile games such as Clash of Clans and Game of War: Fire Age were the most popular titles in 2014. [16] There is also a significant competitive scene, with eSports tournaments for mobile games such as Vainglory being held in Jakarta. [17]

Local industry

Indonesian stall in the 2016 Tokyo Game Show. Indonesia stall tgs 2016.jpg
Indonesian stall in the 2016 Tokyo Game Show.

The Creative Economy Agency (Indonesian: Badan Ekonomi Kreatif or Bekraf), formed in 2015, is the government body responsible for aiding in and managing the development of the gaming industry as part of its task to develop Indonesia's creative industries. [18] It also holds an annual trade show known as Game Prime since 2016, which targets developers from Indonesia and the ASEAN. [19] The Indonesian Game Association (Indonesian: Asosiasi Game Indonesia), formed in 2013, acts as the industry's trade association. [20]

The video games industry in Indonesia comprised 1.77% of the national creative economy (IDR 15.08 trillion) in 2015 according to Statistics Indonesia, with only 20% of developers being part of an association. [21] It sustained at least 2,200 jobs in 2017. [22] However, it contributed only 1.8% to the domestic market according to Anton Soeharyo, chief executive of local developer TouchTen. [23] Director-general of informatics application Semuel Abrijani Pangerapan from the Ministry of Communication and Informatics gave a different figure, at 10 per cent market share in 2016. [24]

Local game developers are targeted to hold 50 per cent of the national market by 2020. In January 2016, chairman of the Indonesian Game Association Andy Suryanto estimated that there were around 1,000 active local game developers in the country. [25] On the other hand, Unity Technologies gave a figure of about 400 developers producing over 1,000 games. [24] Most of the new titles created are targeted towards the PC or the mobile market, with only a single game released for the PlayStation 4 in recent times and none for the other major consoles. [26] Lyto, which publishes foreign MMOs such as Ragnarok Online and Crossfire , was the largest local developer in terms of revenue according to Euromonitor. [7] [27]

Due to various factors, most new Indonesian video game studios do not stay in business for longer than five years. [28] There have been several local mobile game hits, including incremental game Tahu Bulat in 2017. [24] The Ministry of Trade has budgeted US$2.1 million in 2015 to prepare a roadmap and support the gaming industry. [29]

Indonesian video games

Some of the more notable games developed in Indonesia include:

Rating

IGRS SU.png
IGRS 3+ 2023.png
IGRS 7+.png
IGRS 13+ 2023.png
IGRS 18+ 2023.png
The IGRS ratings used in Indonesia

Indonesia has its own game rating system, the Indonesia Game Rating System which was launched by the Ministry of Communication and Informatics in 2016. [30] It categorises video games into the following classifications:

Piracy

Video game piracy is common in Indonesia as with software piracy in general, with BSA estimating 84% of all software installed in Indonesia throughout 2013 being unlicensed. [1] [31] Many stores in Indonesia offer illegally downloaded video games burned into DVDs for significantly less than its normal retail price, with Wii games being sold for IDR 20,000 (US$2) or less. [32] Due to the nature of Indonesian copyright laws, video game companies are required to bring the lawsuits against the illegal merchants to court, the cost of which would often outweigh the benefits. [33]

When online-only consoles such as the PlayStation 3 was released in Indonesia, authorised dealers initially controlled the distribution. However, once piracy took up these distributors withdrew from the country, causing a scarcity of authentic video game copies and raising the prices–resulting in further increase in piracy. [1]

Video Game Development

Game developers from Indonesia

  • Agate International (Not the same as French dev, 'Studio Agate')
  • Digital Happiness
  • Drydock Dreams Games (Founders based in France, China & Indonesia)
  • Lentera Nusantara
  • MassHive Media
  • Mintsphere
  • Mojiken Studio
  • OZYSOFT
  • Pikselnesia
  • Rolling Glory Jam
  • SEMISOFT Studio
  • Stairway Games
  • StoryTale Studios

Misc Games

  • Own Games (Mobile)
  • PST Team (Online)
  • TouchTen Games (Mobile)

Co-development Services

  • Brandoville Studios (Games art & animation)

Video game publishers of Indonesia

  • LYTOGAME (Online)
  • PT Megaxus Infotech (Mobile & online)
  • PT KREON (Online)

Publisher & developer firms

  • Gamecom Team
  • Khayalan Arts
  • Toge Productions

Related Research Articles

<span class="mw-page-title-main">Video game industry</span> Economic sector involved with the development, marketing and sales of video games

The video game industry is the tertiary and quaternary sectors of the entertainment industry that specialize in the development, marketing, distribution, monetization and consumer feedback of video games. The industry encompasses dozens of job disciplines and thousands of jobs worldwide.

<span class="mw-page-title-main">Sony Interactive Entertainment</span> Sonys software company

Sony Interactive Entertainment LLC (SIE) is an American multinational video game and digital entertainment company of Sony. Established in 2016, it primarily operates the PlayStation brand of video game consoles and products.

<span class="mw-page-title-main">Mobile game</span> Video game played on a mobile device

A mobile game, or smartphone game, is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any portable device, including from mobile phone, tablet, PDA to handheld game console, portable media player or graphing calculator, with and without network availability. The earliest known game on a mobile phone was a Tetris variant on the Hagenuk MT-2000 device from 1994.

<span class="mw-page-title-main">PC game</span> Electronic game played on a personal computer

A personal computer game, also known as a computer game or abbreviated PC game, is a video game played on a personal computer (PC). They are defined by the open platform nature of PC systems.

<span class="mw-page-title-main">Video games in China</span> Overview of video gaming in China

The video game industry in Mainland China currently is one of the major markets for the global video game industry, where more than half a billion people play video games. Revenues from China make up around 25% of nearly US$100 billion video game industry as of 2018, and since 2015 has exceeded the contribution to the global market from the United States. Because of its market size, China has been described as the "Games Industry Capital of the World" and is home to some of the largest video game companies. China has also been a major factor in the growth of esports, both in player talent and in revenue.

<span class="mw-page-title-main">Video games in Brazil</span>

Brazil is the 13th-largest video game market in the world as of 2021, and the largest in Latin America, with a revenue of 1.3 billion US dollars. Video games were not permitted for import into Brazil until the 1990s, and were then heavily taxed as non-essential goods. As a result, a grey market developed around pirating games, driven by the lack of official channels for purchasing games. Many game companies avoided expansion into the country for these reasons until 2009. An exception was Sega, which retained a strong foothold in the country with the Master System and Mega Drive. Blaming high tariffs, Nintendo officially left the market in 2015, but returned in 2017, though Nintendo actually returned in 2020 with Nintendo Switch. In a three-episode series named Red Bull Parallels, Red Bull explored the country's relation with gaming.

<span class="mw-page-title-main">Video games in Australia</span> Overview of video games in Australia

The video game industry in Australia is worth $4.21 billion annually as of 2022, inclusive of traditional retail and digital sales. A report in 2022 by Austrade estimated that 3,228 Australians worked in the video game industry. In the fiscal year 2016–17, revenue from Australian game developers was approximately $118.5 million, 80 percent of which was from overseas sales.

<span class="mw-page-title-main">Video games in the United States</span> Overview of the video game system in America

Video gaming in the United States is one of the fastest-growing entertainment industries in the country. The American video game industry is the largest video game industry in the world. According to a 2020 study released by the Entertainment Software Association, the yearly economic output of the American video game industry in 2019 was $90.3 billion, supporting over 429,000 American jobs. With an average yearly salary of about $121,000, the latter figure includes over 143,000 individuals who are directly employed by the video game business. Additionally, activities connected to the video game business generate $12.6 billion in federal, state, and local taxes each year. World Economic Forum estimates that by 2025 the American gaming industry will reach $42.3 billion while worldwide gaming industry will possibly reach US$270 billion. The United States is one of the nations with the largest influence in the video game industry, with video games representing a significant part of its economy.

Video gaming in India is an emerging market since India is experiencing strong growth in online gaming, making it one of the top gaming markets in the world. Over the past few decades, the Indian gaming industry has gone from close to nonexistent in the 1990s to one of the top markets globally in the late 2010s. In 2019, the online gaming market in India was estimated at ₹6,200 crore (US$780 million) with an estimated 300 million gamers, a 41.6% increase from 2018. As of 2021, it is one of the top five mobile gaming markets in the world. By the third quarter of 2020 there were more than 7.4 billion mobile game downloads. According to the "State of India Gaming Report," released by venture capital firm Lumikai with Google, as of November 2023, there were 568 million gamers in India. Additionally, it was reported that in FY23, 41% of gamers were female and 66% were from non-metros, with each user on average spending 10–12 hours per week on video games.

<span class="mw-page-title-main">Video games in Russia</span> Overview of video games in Russia

Russia has the largest video games player base in Europe, with an estimated 65.2 million players nationwide as of 2018. Even though piracy has been a great issue in the Russian gaming industry, the games market more than doubled in the past five years to over $2 billion in 2019.

Video gaming in France is one of the largest markets in Europe. The French government gives special tax breaks to video game companies. In 2014, the French diplomatic service released a report which calculates the profit generated by the French video game industry at €2.7 billion. It states that there are 300 video game companies in France. It estimates the number of jobs directly related to the video game industry at 5,000. It estimates the number of indirect jobs created by the video game industry at 10,000. The report found that in 2013, around 8 out of 10 people had played a video game in the last 12 months. In 2018, the number of players was estimated at 32.8 million. In France video games have equal status as an artform, alongside more traditional formats like painting and theatre. In 2016, the French Minister of State for Digital Affairs, Axelle Lemaire, held talks with various French video game industry figureheads to find solutions to the problem of misogyny in video games. She mooted solutions like removing tax credits for publishers who publish games with misogynistic content, and creating a label which would identify video games with positive representations of women.

<span class="mw-page-title-main">Cafe Bazaar</span> Iranian digital software distribution company

Cafe Bazaar is an Iranian app store for the Android operating system, founded in April 2011 by Reza Mohammadi and Hessam Armandehi. Cafe Bazaar tailors its services specifically towards Persian-speaking users and offers more than 25,000 downloadable Iranian and international apps for gaming, social media, messaging and other uses.

Video game monetization is a type of process that a video game publisher can use to generate revenue from a video game product. The methods of monetization may vary between games, especially when they come from different genres or platforms, but they all serve the same purpose to return money to the game developers, copyright owners, and other stakeholders. As the monetization methods continue to diversify, they also affect the game design in a way that sometimes leads to criticism.

Video games are a rapidly growing industry in Thailand, with an average growth rate of 15% per year since 2017. In 2021, the Thai games market generated over a billion dollars, making it one of the highest-profile games markets in Southeast Asia. The number of gamers in Thailand has reached 32 million according to a report by Newzoo, an international games and esports analytics and market research group. And in 2022, Thailand was ranked among the top Southeast Asian video-game markets, with a revenue of US$1.24 billion that is forecasted to reach $1.4 billion in the same year.

The Latin American video game market has been rapidly growing since the early 2010's. In 2016, the market had already overtaken those in music, magazines and radio.

<span class="mw-page-title-main">Tencent Games</span> Video game publishing division

Tencent Games is the video game publishing subdivision of Tencent Interactive Entertainment, the digital entertainment division of Tencent Holdings. It has five internal studio groups, including TiMi Studio Group. Tencent Games was founded in 2003 to focus on online games. In 2021, it launched its international Level Infinite brand, which is stated to be operated from its Singapore office.

Video games in Turkey is a massive industry with many branches of it and also covers pastime in Turkey that includes the production, sale, import/export, and playing of video games.

<span class="mw-page-title-main">Nintendo mobile games</span> Overview of mobile games by and the relationship with mobile games of Nintendo

Nintendo, a Japanese home and handheld video game console manufacturer and game developer, has traditionally focused on games that utilize unique elements of its consoles. However, the growth of the mobile gaming market in the early 2010s led to several successive fiscal quarters where they were running at a loss. Nintendo, led by president Satoru Iwata at the time, developed a strategy for entering into the mobile games market with development partner DeNA, as a means of introducing their franchise properties to mobile players with a goal of bringing them to buy Nintendo's consoles later. Since 2015, Nintendo has internally developed a number of mobile games, while also publishing games with other developers, including games outside of the initial DeNA partnership. Several of them have entered the top-downloaded games list on the iOS App Store and Google Play stores, earning over US$100 million in revenue in total.

Shanghai Moonton Technology Co. Ltd., commonly known as Moonton, is a Chinese multinational video game developer and publisher owned by the Nuverse subsidiary of ByteDance and based in Shanghai, China. It is best known for the mobile multiplayer online battle arena (MOBA) game Mobile Legends: Bang Bang released in July 2016.

Greece represents a small fraction of the global video games market, ranking 50th in a list of 100 countries in the consumption of digital products. The country has long overlooked the prospect of sustaining a video games industry, instead placing focus on retail sales of video games. In light of recent actions to encourage production and distribution of digital games, the country's emerging, but still largely fragmented games industry currently consists of over 25 active video game developer studios and several individual creators.

References

  1. 1 2 3 4 5 6 7 8 Iwatani, Toru (2015). Wolf, Mark J. P. (ed.). Video Games Around the World. MIT Press. pp. 249–263. ISBN   9780262527163.
  2. ↑ Murray, Jeremy A.; Nadeau, Kathleen M. Pop Culture in Asia and Oceania. ABC-CLIO. p. 335. ISBN   9781440839917.
  3. ↑ Iskandar, Eddy Dwinanto (2018-01-18). "Megaxus Bidik Pasar Game Mobile dengan Audition Ayodance Mobile". SWA (in Indonesian). Retrieved 16 February 2018.
  4. ↑ Sukarno, Puput Ady (3 March 2014). "Sejarah Perkembangan Industri Game di Indonesia". Bisnis Indonesia (in Indonesian). Archived from the original on 2017-08-04. Retrieved 16 February 2018.
  5. ↑ Martin, Matt (2010-01-04). "Matahari Studios closes doors". GamesIndustry. Retrieved 2022-11-19.
  6. ↑ Duerden, John (2018-01-16). "Pencak silat and eSports: a guide to the most fascinating 2018 Asian Games events | John Duerden". The Guardian . Retrieved 2022-11-19.
  7. 1 2 3 4 "Video Games in Indonesia - Country Report". Euromonitor International. Retrieved 2022-11-19.
  8. ↑ "Indonesia gaming industry has great economic potential: Industry group". The Jakarta Post. 2017-12-18. Retrieved 2022-11-19.
  9. ↑ "Top 100 Countries by Game Revenues". Newzoo. Retrieved 2022-11-19.
  10. ↑ "2016 Mobile and VR Games in Review" (PDF). Unity Technologies. Retrieved 2022-11-19.
  11. ↑ "The Indonesian Gamer - 2017". Newzoo. Retrieved 2022-11-19.
  12. ↑ "Indonesian Games Market". Newzoo. Retrieved 2022-11-19.
  13. ↑ Shantika, Eka (2017-04-26). "Gamer, Sisa Kejayaan Laskar Penghuni Warnet". CNN Indonesia (in Indonesian). Retrieved 2022-11-19.
  14. 1 2 Jap, Tjibeng; Tiatri, Sri; Jaya, Edo Sebastian; Suteja, Mekar Sari (3 April 2013). "The Development of Indonesian Online Game Addiction Questionnaire". PLOS ONE. 8 (4): e61098. Bibcode:2013PLoSO...861098J. doi: 10.1371/journal.pone.0061098 . ISSN   1932-6203. PMC   3616163 . PMID   23560113.
  15. ↑ Fahmi, Mohammad (2016-03-01). "VGI – Salah Satu Pionir Media Game Online Indonesia Tutup Usia". Tech in Asia Indonesia (in Indonesian). Retrieved 2022-11-19.
  16. ↑ Monica, Gracia. "A Five-Minute Guide to Indonesia's Mobile Game Market". OneSky. Retrieved 2022-11-19.
  17. ↑ "Indonesia's eSports scene heats up with Vainglory tournament in Jakarta". Digital News Asia. 2017-08-25. Retrieved 2022-11-19.
  18. ↑ "Aplikasi dan Pengembang Permainan" (in Indonesian). Badan Ekonomi Kreatif. Retrieved 2022-11-19.
  19. ↑ Goenawan, Muhammad Alif (2017-07-21). "Bekraf Game Prime 2017: Tiga Hari, Dua Konsep". Detik (in Indonesian). Retrieved 2022-11-19.
  20. ↑ "Asosiasi Game Indonesia Resmi Dibentuk". Detik (in Indonesian). 2013-08-03. Retrieved 2022-11-19.
  21. ↑ "Data Statistik dan Hasil Survei Khusus Ekonomi Kreatif 2016". Badan Ekonomi Kreatif. Retrieved 2022-11-19.
  22. ↑ Wicaksono, Kurniawan A. (2017-07-06). "EKONOMI KREATIF: Aplikasi dan Games Jadi Unggulan di Malang". Bisnis Indonesia (in Indonesian). Retrieved 2022-11-19.
  23. ↑ Diela, Tabita (2016-01-21). "Indonesia Gears Up for $456m Gaming Industry by 2017". Jakarta Globe. Retrieved 2022-11-19.
  24. 1 2 3 Amirio, Dylan (14 January 2017). "Indonesian game developers wake a sleeping giant". The Jakarta Post. Archived from the original on 10 May 2017. Retrieved 16 February 2018.
  25. ↑ "Indonesia's Online Gaming Industry Dominated by Foreign Games". Indonesia Investments. Retrieved 2022-11-19.
  26. ↑ Anwari, Febrianto Nur (2017-12-08). "How Tough is It to Develop and Release Console Games for Indonesian Developers?". GamePrime. Badan Ekonomi Kreatif. Archived from the original on 2018-02-25. Retrieved 2018-02-16.
  27. ↑ Siauw, Indah (2015-10-02). "The rise of Lyto, an online gaming giant in Indonesia". Tech in Asia. Retrieved 2022-11-19.
  28. ↑ Utama, Anggara Putera (5 January 2017). "Industri Game Indonesia Terus Tumbuh". Tirto (in Indonesian). Archived from the original on 4 May 2017. Retrieved 16 February 2018.
  29. ↑ Maulani, Anisa Menur (2016-01-22). "Game on! Indonesia prepares gaming industry roadmap". e27. Retrieved 2022-11-19.
  30. ↑ Widiartanto, Yoga Hastyadi (2016-08-12). "Indonesia Resmi Punya Sistem 'Rating Game' Sendiri". KOMPAS (in Indonesian). Retrieved 2022-11-19.
  31. ↑ "Seizing Opportunity Through License Compliance - BSA Global Software Survey" (PDF). The Software Alliance. Retrieved 2022-11-19.
  32. ↑ Ashcraft, Brian (2012-02-09). "In Indonesia, Pirated Games for Two Bucks a Pop". Kotaku . Retrieved 2022-11-19.
  33. ↑ Janottama, Bramaseta (2017-03-31). "Video Game Pirates Are Behind Indonesia's Thriving Gamer Culture". Vice. Retrieved 2022-11-19.

18 Game Offline Android Terbaik – No internet? No problem!

This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.