2010 United States Senate election in Wisconsin

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2010 United States Senate election in Wisconsin
Flag of Wisconsin.svg
  2004 November 2, 2010 2016  
  Ron Johnson, official portrait, 112th Congress.jpg Russ Feingold Official Portrait 3.jpg
Nominee Ron Johnson Russ Feingold
Party Republican Democratic
Popular vote1,125,9321,020,841
Percentage51.86%47.02%

2010 United States Senate election in Wisconsin results map by county.svg
2010 United States Senate election in Wisconsin by precinct.svg
Johnson:     40–50%     50–60%     60–70%     70–80%     80–90%     >90%
Feingold:     40–50%     50–60%     60–70%     70–80%     80–90%     >90%
Tie:     
No data:     

U.S. senator before election

Russ Feingold
Democratic

Elected U.S. Senator

Ron Johnson
Republican

The 2010 United States Senate election in Wisconsin was held on November 2, 2010. Incumbent Democratic Senator Russ Feingold lost re-election to a fourth term to Republican challenger Ron Johnson, a businessman and first-time candidate. [1] Johnson was the first Republican to win a Senate election in Wisconsin since 1986. Feingold also became the fifth senator in a row from Wisconsin's Class 3 Senate seat to be defeated for re-election in the general election, and the seventh in a row overall to lose by a defeat in either the primary or general elections. Johnson was re-elected in 2016 in a rematch with Feingold. [2]

Contents

Republican primary

Candidates

On the ballot
Declined

Campaign

Former Republican Governor of Wisconsin Tommy Thompson had expressed an interest in challenging Feingold, [7] but ruled himself out of the race in April 2010. [8]

Johnson, a millionaire manufacturer and Tea Party movement favorite running for political office for the first time, was the frontrunner. In response to controversy over his ownership of stock in BP, Johnson said he would sell it when market conditions were favorable and possibly use the proceeds to help finance his Senate campaign. [9] Johnson was endorsed by: the Club for Growth, a fiscally conservative advocacy organization; former Wisconsin Republican Lt. Governor Margaret Farrow; Republican U.S. Senator Jim DeMint of South Carolina; [10] [11] and Wisconsin Republican U.S. Representatives Jim Sensenbrenner, Tom Petri and Paul Ryan. [12] Businessman David Westlake was endorsed by the Republican Liberty Caucus. [13] According to OpenSecrets, as of August 25, 2010, Johnson had invested $4.3 million of his own money into his campaign; this amount represented 71 percent of his campaign funds, while 27 percent of his campaign funds ($1.6 million) came from individual contributions. [14]

Polling

Poll SourceDate(s)
administered
Sample
size
Margin
of error
Ron
Johnson
Dave
Westlake
OtherUndecided
Public Policy Polling (report [ dead link ])June 26–27, 2010400± 4.9%49%11%––40%

Results

Republican Primary results [15]
PartyCandidateVotes%
Republican Ron Johnson 500,821 84.7%
Republican David Westlake61,28710.4%
Republican Stephen M. Finn29,0024.9%
Total votes591,107 100.0%

General election

Candidates

Campaign

Feingold's first television ad was a positive ad released in March. In July 2010, Feingold's second 2010 television election ad attacked Johnson for alleged support for offshore drilling in the Great Lakes. Johnson quickly countered Feingold with a television ad of his own. [18] Feingold's logo was Moving Forward. In one ad, he emphasized independence and called himself a "penny pincher." [19] Johnson argued that manufacturers and accountants were underrepresented in the U.S. Senate, and there were too many lawyers (57 out of 100 members, including Feingold). [20] Feingold received the endorsements of the Milwaukee Journal Sentinel and the Green Bay Press-Gazette. [21] The Beloit Daily News endorsed Johnson. [22]

Debates

Predictions

SourceRankingAs of
Cook Political Report [25] Lean R (flip)October 26, 2010
Rothenberg [26] Lean R (flip)October 22, 2010
RealClearPolitics [27] Lean R (flip)October 26, 2010
Sabato's Crystal Ball [28] Lean R (flip)October 21, 2010
CQ Politics [29] Lean R (flip)October 26, 2010

Polling

Poll sourceDate(s)
administered
Sample
size
Margin
of error
Russ
Feingold (D)
Ron
Johnson (R)
OtherUndecided
Rasmussen Reports May 25, 2010500± 4.5%46%44%3%6%
Rasmussen Reports June 21, 2010500± 4.5%46%45%3%6%
Public Policy Polling June 26–27, 2010638± 3.9%45%43%––12%
Rasmussen Reports July 13, 2010750± 4.0%46%47%2%6%
University of Wisconsin, Madison July 15, 2010500± 3.9%33%28%––44%
Magellan Strategies July 20, 20101,145± 2.9%45%43%3.7%8%
Rasmussen Reports July 27, 2010500± 4.0%46%48%2%5%
Rasmussen Reports August 11, 2010750± 4.0%46%47%2%5%
Rasmussen Reports August 24, 2010750± 4.0%46%47%1%5%
Rasmussen Reports September 15, 2010750± 4.0%44%51%1%4%
Public Policy Polling September 18–19, 2010––± 3.8%41%52%––7%
CNN/Time/Opinion Research September 17–21, 2010963± 3.0%45%51%2%2%
McClatchy/Marist September 26–28, 2010806± 3.5%45%52%1%3%
Rasmussen Reports September 29, 2010750± 4.0%42%54%2%2%
We the People September 29 – October 4, 2010400± 5.0%41%49%––––
We the People/Ispos October 8, 2010400± 5.0%44%51%––––
Rasmussen Reports October 11, 2010750± 4.0%45%52%––2%
CNN/Time/Opinion Research October 8–12, 20101,506± 2.5%44%52%1%––
St. Norbert College/WPR October 12–15, 2010402± 5.0%47%49%––4%
Rasmussen Reports October 25, 2010750± 4.0%46%53%0%1%
We the People October 24–27, 2010400± 5.0%44%48%––6%
Public Policy Polling October 26–28, 20101,372± 2.6%44%53%––3%
Marist College October 26–28, 2010811± 4.5%45%52%1%2%
Hypothetical polling
Poll sourceDate(s)
administered
Sample
size
Margin of
Error
Russ
Feingold (D)
David
Westlake (R)
OtherUndecided
Public Policy Polling (report)June 26–27, 2010638± 3.9%45%38%--17%
Rasmussen Reports (report)June 21, 2010500± 4.5%47%41%4%7%
Rasmussen Reports (report)May 25, 2010500± 4.5%47%38%7%8%
Public Policy Polling (report)March 23, 2010700± 3.7%48%31%21%
Rasmussen Reports (report)March 16, 2010500± 4.5%51%35%5%10%
Rasmussen Reports (report)February 17, 2010500± 4.5%47%37%6%10%
Public Policy Polling (report [ dead link ])November 20–22, 2009767± 3.5%47%32%21%
Poll sourceDate(s)
administered
Sample
size
Margin of
Error
Russ
Feingold (D)
Tommy
Thompson (R)
OtherUndecided
WPRI (report)September 27–29, 2009700± 3.8%39%43%18%
Public Policy Polling (report [ dead link ])November 20–22, 2009767± 3.5%50%41%10%
Rasmussen Reports (report)January 26, 2010500± 4.5%43%47%6%4%
Rasmussen Reports (report)February 17, 2010500± 4.5%43%48%3%5%
WPRI (report)March 9, 2010600± 4.0%39%51%9%
Rasmussen Reports (report)March 16, 2010500± 4.5%45%47%3%4%
Public Policy Polling (report)March 23, 2010700± 3.7%47%44%9%
Poll sourceDate(s)
administered
Sample
size
Margin of
Error
Russ
Feingold (D)
Terrence
Wall (R)
OtherUndecided
Public Policy Polling (report [ dead link ])November 20–22, 2009767± 3.5%48%34%19%
Rasmussen Reports (report)February 17, 2010500± 4.5%47%39%6%7%
WPRI (report)March 9, 2010600± 4.0%47%32%6%7%
Rasmussen Reports (report)March 16, 2010500± 4.5%49%40%3%9%
Public Policy Polling (report)March 23, 2010700± 3.7%48%34%18%

Fundraising

Through December 31, 2010:

Candidate (Party)Net ReceiptsDisbursementsBeginning CashLatest Cash On HandDebt
Russ Feingold (D)$13,947,563$15,544,093$2,516,119$919,585$0
Ron Johnson (R)$15,509,297$15,316,651$0$192,646$8,708,465
Source: Federal Election Commission [30]

Results

General election results [31]
PartyCandidateVotes%±%
Republican Ron Johnson 1,125,999 51.86% +7.75%
Democratic Russ Feingold (incumbent)1,020,95847.02%-8.33%
Constitution Rob Taylor23,4731.08%N/A
Write-in 9010.04%N/A
Total votes2,170,430 100.00% -26.4%
Republican gain from Democratic

Counties that flipped Democratic to Republican

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Official campaign websites (Archived)